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marketing & advertising
Bespoke Sports & Entertainment is a boutique consulting and experiential marketing agency based in Charlotte, North Carolina. Founded in 2014 by Greg Busch and Mike Boykin, the agency leverages over 50 years of combined experience to provide personalized counsel to brands, especially those new to sports sponsorships. With a team of 27-29 employees, Bespoke generates around $6.1 million in annual revenue and operates independently, ensuring unbiased advice by not representing properties, events, or athletes. Bespoke specializes in various services, including sponsorship consulting, activation planning, experiential tours, and media integration. The agency has worked on notable projects involving bowl games, SEC partnerships, and gymnastics events. Its client roster features prominent brands such as Duke’s Mayo, Academy Sports + Outdoors, and Navy Federal Credit Union. Bespoke has received recognition for its workplace culture and innovative marketing strategies, earning accolades from Sports Business Journal and Event Marketer.
Bespoke Sports & Entertainment is a boutique consulting and experiential marketing agency based in Charlotte, North Carolina. Founded in 2014 by Greg Busch and Mike Boykin, the agency leverages over 50 years of combined experience to provide personalized counsel to brands, especially those new to sports sponsorships. With a team of 27-29 employees, Bespoke generates around $6.1 million in annual revenue and operates independently, ensuring unbiased advice by not representing properties, events, or athletes. Bespoke specializes in various services, including sponsorship consulting, activation planning, experiential tours, and media integration. The agency has worked on notable projects involving bowl games, SEC partnerships, and gymnastics events. Its client roster features prominent brands such as Duke’s Mayo, Academy Sports + Outdoors, and Navy Federal Credit Union. Bespoke has received recognition for its workplace culture and innovative marketing strategies, earning accolades from Sports Business Journal and Event Marketer.


Bespoke Sports & Entertainment has been mentioned across 2 podcasts.
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