President, The Good Food Institute
Bruce Friedrich
President | The Good Food Institute
About Bruce
Bruce Gregory Friedrich, born on August 7, 1969, is the president and co-founder of The Good Food Institute, a non-profit organization funded by Y Combinator that promotes plant-based and cultivated meat. He is also a co-founder of New Crop Capital, an alternative protein venture capital firm. Friedrich has a background working with organizations such as PETA and Farm Sanctuary. His work focuses on advancing the development and adoption of sustainable and ethical protein sources. Through his roles, Friedrich has contributed to efforts aimed at transforming the global food system to be more environmentally friendly and humane.
Summary based on Wikipedia, available under CC BY-SA.
Latest interviews
Every podcast episode Bruce Friedrich has appeared on, newest first.
PLANTSTRONG Podcast
Ep. 355: How Alternative Meat Could Replace Industrial Animal Agriculture with Bruce Friedrich
May 28, 2026
Lives Well Lived
The future of food with BRUCE FRIEDRICH
May 28, 2026
Sustain What?
On the Path to Worldwide Slaughter-Free Meat
Apr 23, 2026
Politics and Prose Presents
Bruce Friedrich — Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future - with Nicolás Rivero
Apr 18, 2026
The 5 AM Miracle: Healthy Productivity for High Achievers
The Transformation of Humanity's Favorite Food with Bruce Friedrich
Mar 30, 2026
The Healthification Podcast
Bruce Friedrich on MEAT: Why Plant-Based and Cultivated Meat Are the Future of Protein.
Mar 8, 2026
Solutionary Voices
Meat Without Slaughter
Mar 8, 2026
Food Truths
The Future of Meat with Bruce Friedrich
Feb 3, 2026
Speaks about
Topics hosts book Bruce to cover, drawn from the episodes where they appear.
Appeared On
Browse the full historical catalogue of shows that have previously hosted Bruce.
Eat For The Planet with Nil Zacharias
3 episodes
Shows
3
PLANTSTRONG Podcast
1 episode
Shows
1
Lives Well Lived
1 episode
Shows
1
Sustain What?
1 episode
Shows
1
Politics and Prose Presents
1 episode
Shows
1
The 5 AM Miracle: Healthy Productivity for High Achievers
1 episode
Shows
1
The Healthification Podcast
1 episode
Shows
1
Solutionary Voices
1 episode
Shows
1
Guests who appear alongside
Guests who share the same shows as Bruce. Worth a look if you are building a panel or pitching the same circuit.
Browse related cuts
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