founder of Design CEO
Cameron Schwab
founder of Design CEO
About Cameron
Cameron Schwab, born on December 4, 1963, is an Australian sports administrator and the founder of Design CEO. He became the youngest chief executive officer of a club in Victorian Football League history when he joined Richmond in 1988. During his tenure at Richmond, he resigned early in the 1994 AFL season following poor team performances, and subsequently served as a consultant to the Fremantle Football Club's entry into the AFL. Schwab then joined Melbourne, initially as a recruiter, and later became the club's chief executive in 1997 under President Joseph Gutnick. His time at Melbourne ended in 1999 after a disagreement with Gutnick over a major salary cap breach. In 2001, Schwab returned to Fremantle as CEO at a difficult time when the club had experienced its worst season, winning only two games, but he worked to significantly improve its finances during his seven-year tenure. Schwab later returned to Melbourne and was persuaded by club president Jim Stynes to serve again as CEO in 2008. Despite strong off-field performance, the club faced ongoing struggles on the field and was investigated for tanking. Schwab faced significant challenges, including a near-record loss in 2011 and a poor start to the 2013 season, which culminated in his resignation as CEO in April 2013. He is the son of Alan Schwab, a notable sports administrator and VFL commissioner, and the brother of Brendan Schwab, the chairman of FIFPro Asia and former CEO of the Australian Professional Footballers' Association.
Summary based on Wikipedia, available under CC BY-SA.
Latest interviews
Every podcast episode Cameron Schwab has appeared on, newest first.
Talking Performance
Ep 195 - Cameron Schwab - The Power of Embracing Ambiguity in Leadership and Coaching
May 31, 2026
The Numbers Game
Courage, Culture & Tough Calls: Cameron Schwab on Redefining Leadership
Sep 14, 2025
The Mojo Sessions
EP 418: Cameron Schwab - Navigating Your Personal Highs and Lows as a Leader
Sep 7, 2023
Rae Bonney - Men's Health
Cameron Schwab with Rae Bonney - May 2023
Jun 5, 2023
The Front Garden
The Front Garden EP 42 - Cameron Schwab talks leadership lessons from the AFL & beyond
Dec 20, 2021
Conversations of Agile Change
Cameron Schwab: What footy teaches us about change leadership
Nov 4, 2019
Speaks about
Topics hosts book Cameron to cover, drawn from the episodes where they appear.
Appeared On
Browse the full historical catalogue of shows that have previously hosted Cameron.
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