former President of North America, founding President of Starbucks International, Starbucks
Howard Behar
former President of North America, founding President of Starbucks International | Starbucks
About Howard
Howard Behar is a former president of Starbucks Coffee Company International and the founding president of Starbucks International. He began his career at Starbucks in 1989, during the company’s early expansion outside the American northwest region. Initially serving as vice president of sales and operations, Behar was instrumental in increasing the retail store count from 28 to over 400 by 1995. That year, he was appointed president of Starbucks Coffee International, overseeing the company’s entry into new markets. Under his leadership, Starbucks opened its first location in Tokyo in 1996 and expanded its presence throughout Asia and the United Kingdom over the following three years. After a two-year hiatus from the company, Behar returned as president of Starbucks North America, a position he held until his retirement in March 2007. Throughout his tenure, he has been a director of Starbucks since 1996. Behar is also the author of the book It's Not About The Coffee, which discusses leadership principles gained through his experience at Starbucks.
Summary based on Wikipedia, available under CC BY-SA.
Latest interviews
Every podcast episode Howard Behar has appeared on, newest first.
Build Upon The Good
Ep 51- Howard Behar | People, Purpose, and Starbucks
Apr 25, 2026
Dr. Karen's Podcast Guests | TRANSLEADERSHIP, INC®
Secret Sauce Success: Howard Behar, Founding International President of Starbucks (Episode # 428F)
Jun 3, 2025
FAB 500 Series | TRANSLEADERSHIP, INC®
Secret Sauce Success: Howard Behar, Founding International President of Starbucks (Episode # 428F)
Jun 3, 2025
Becoming a Sage with Dr. Jann Freed
Becoming a Sage: A Conversation with Howard Behar
May 27, 2025
Make Your Brand Legendary with Swoz Consulting
Ep 39: Putting People Before Profits -- And Winning at Both (with Howard Behar, Former President of Starbucks International)
Apr 17, 2025
What Fuels You
Howard Behar - Author, Speaker, Advisor
Feb 11, 2025
Jerome Dwight
People First, Coffee Second: Starbucks Legend Howard Behar
Jan 3, 2025
The Barefoot Mediator Podcast
Putting People First - With Howard Behar
May 29, 2024
Speaks about
Topics hosts book Howard to cover, drawn from the episodes where they appear.
Appeared On
Browse the full historical catalogue of shows that have previously hosted Howard.
Dr. Karen's Podcast Guests | TRANSLEADERSHIP, INC®
2 episodes
Shows
2
Build Upon The Good
1 episode
Shows
1
FAB 500 Series | TRANSLEADERSHIP, INC®
1 episode
Shows
1
Becoming a Sage with Dr. Jann Freed
1 episode
Shows
1
Make Your Brand Legendary with Swoz Consulting
1 episode
Shows
1
What Fuels You
1 episode
Shows
1
Jerome Dwight
1 episode
Shows
1
The Barefoot Mediator Podcast
1 episode
Shows
1
Guests who appear alongside
Guests who share the same shows as Howard. Worth a look if you are building a panel or pitching the same circuit.
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