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Martin Lindstrom

branding expert and behavioral scientist

Martin Lindstrom

branding expert and behavioral scientist

10 shows12 episodesVerified guest

About Martin

Martin Lindstrom is a Danish author and recognized expert in branding and behavioral science. He is a Time magazine Influential 100 Honoree and has authored eight books on topics related to marketing, consumer behavior, and branding. His works include Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and The Ministry of Common Sense. Lindstrom's book Brandwashed was inspired by the 2009 film The Joneses and examines the influence of social and marketing tactics on consumer decisions. He has conducted significant marketing research, including a notable $3 million word-of-mouth marketing experiment. In addition to his writing, Lindstrom has appeared in the documentary The Greatest Movie Ever Sold and on America’s Next Top Model. Recognized for his influence, he was ranked 18th on Thinkers50's list of top management thinkers in 2015 and included in their 2017 updates. Lindstrom also contributes as a columnist for Fast Company, TIME magazine, and Harvard Business Review and makes frequent appearances on NBC's Today show, sharing insights into consumer behavior and branding strategies.

Summary based on Wikipedia, available under CC BY-SA.

Latest interviews

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Speaks about

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Wisdom Behind the Windows: How Can Retailers Foster Genuine Human Connections in a Digital Age?E30: The Epicenter with MARTIN LINDSTROM, BUSINESS TRANSFORMATION EXPERT & TIME 100 HONOREEObservations and Learnings for a Better Future - Behind the KeynotesThe Future of Work - Behind the Keynotes

Appeared On

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