10 Minute Martech

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.

10 Minute Martech is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts 10 Minute Martech, a business show with 0 episodes published.

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  Episode #34

  Scott Snowden: The Real AI Unlock Is Speed

  Aug 4, 202614 min

  Everyone's racing to keep up with the latest LLM update. Scott Snowden thinks that's the wrong game entirely — the real opportunity is using AI to move at a pace that was never possible before. Scott Snowden is a Partner & Co-founder at Flywheel Strategic, where he leads the Digital Momentum Project, an ongoing study of how digital leaders are actually adopting AI. In this episode, he explains why he told a client not to worry about optimizing for LLMs and to focus on storytelling instead, how his team took an insurance financing platform from a blank page to a deployed prototype in two weeks using AI-assisted development, and why he thinks communication — not tooling — is now the most valuable skill a marketer can have. Subscribe to 10 Minute MarTech for more conversations with the marketers building what's next. 3 Takeaways: Don't try to keep up with every new LLM release — the real opportunity is using AI to unlock your own creativity at a pace that's never been available before. His team took an insurance financing platform from a blank sheet of paper to a deployed working prototype in two weeks, using AI-assisted "vibe coding" to compress a process that would normally take months. Marketers don't need to reverse-engineer how to get content into an LLM — tell your story well, know your audience, and build a genuine network, and visibility follows on its own. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters : (00:00) Intro (00:46) Scott’s Digital Momentum Project (01:57) Tools vs. Workforce Spend (03:00) Token Economy and Budgets (05:31) Coaching AI in MarTech (07:08) Must-Have Marketer Skill (08:00) SEO, AEO, GEO Basics (09:49) Rapid Prototyping with AI (10:54) Trust and Agile Iteration (12:39) Scott’s MarTech Hot Take About the Guest: Scott Snowden is a Partner & Co-founder at Flywheel Strategic , where he helps brands grow through modern digital marketing, web strategy, and sales and marketing automation. He approaches business challenges with curiosity, prioritizing a deep understanding of each client's market position before proposing solutions. Scott leads Flywheel's Digital Momentum Project, an ongoing study of how digital experience leaders are adopting AI, and has guided clients through AI-driven work ranging from customer service automation to rapid, AI-assisted prototyping. Connect: Scott Snowden: https://www.linkedin.com/in/scottsnowden/ Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Flywheel Strategic: https://www.flywheelstrategic.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #33

  Bob Regular: The AI Ad Fads That Won't Survive

  Jul 21, 202612 min

  The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was the revolution, and he brings that skepticism to today's hype. Bob joins Sara to explain why dynamic creative optimization collapses under its own math, why the coming flood of AI-made video will disappoint performance marketers who forget consumers don't click video, and why agent-to-agent buying faces the same trust problem credit cards did online 20 years ago. Then he shares what's actually working: small, testable ad experiments in animation, color, and 3D that get attention without interrupting. 3 Takeaways: Dynamic creative optimization has a math problem: you don't need one unique creative per person, and testing all those permutations is statistically impossible anyway. AI makes video cheap to produce, but consumers are programmed to watch video, not click it, so the coming video flood will work for branding and hit a wall on performance. The experiments breaking through are small and testable: a banner that shakes once to pull the eye, a 300x250 rebuilt as a rotating 3D unit with a slider the consumer controls. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters : [00:40] AI as a Tectonic Shift in MarTech [02:53] Keeping Humans in the Loop [04:38] AI Fads vs. What Actually Works [08:12] Ad Experiments That Get Results [09:37] Who to Follow in MarTech Right Now [10:50] Hot Take: The Future of MarTech About the Guest: Bob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media , he drives the company’s mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Connect: Bob Regular: https://www.linkedin.com/in/rregular/ Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Infolinks Media: https://www.infolinks.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #32

  Greg Joseph: AI’s Future in Personalizing Streaming Ads

  Jul 7, 202614 min

  The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually. As VP of Inventory Development at StackAdapt, he works where CTV inventory meets the AI tools rewriting creative production. He explains how buyers now run 20–30 tailored video assets per campaign instead of three, how an ad can change in real time during a blowout game, and why most AI hallucinations trace back to sloppy inputs rather than bad models. He also names the martech skill he values most: the willingness to break processes with millions of dollars attached. Subscribe to 10 Minute MarTech for more sharp marketing conversations in under 20 minutes. 3 Takeaways: Most AI hallucinations in ad platforms come from what the AI is asked to read, not the model itself. Be intentional with inputs, and keep a human QA layer between automation and the live ad. The output deserves as much scrutiny as the prompt. Skipping the final double-check is the most common mistake people make when adopting AI tools. The most valuable skill in martech right now is willingness — the readiness to break legacy processes even when millions of dollars are tied to keeping them. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters : [00:40] CTV meets AI [02:39] AI video at scale [03:45] How to prevent hallucinations [06:39] The personalization playbook [08:42] Top marketing skill: willingness [12:36] Greg’s MarTech hot take About the Guest: Greg Joseph is VP of Inventory Development at StackAdapt , where he leads the expansion of premium supply and strategic partnerships across channels including CTV, DOOH, audio, and digital. He focuses on building high-quality, context-driven inventory that enables advertisers to reach audiences in moments of peak attention and drive measurable performance. Connect : Greg Joseph: www.linkedin.com/in/allanmalcolm Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #31

  Allan Malcolm: The Future is Marketing Generalists, not Specialists

  Jun 23, 202612 min

  "AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows. Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He explains why AI copywriting produces weeks of robotic output before your models learn your voice, why competitive intelligence agents and ICP discovery are the fastest wins available right now, and why he believes the future belongs to generalist marketers who understand system-level design. 3 Takeaways: Before adopting agentic workflows, audit whether your GTM stack and data can support them. The biggest AI fail right now is letting AI become your copywriter on day one. Competitive intelligence and ICP discovery are AI's fastest quick wins. Subscribe to 10 Minute Martech for fast, practical insights from senior B2B marketing leaders on what’s working right now. Chapters: [00:43] What “AI-Forward” Actually Means [02:20] How to Build the Team Mindset [03:42] AI Fails and Quick Wins [05:30] Keep Humans in the Loop [08:07] Must-Have Skills for New Marketers [10:42] Hot Take on MarTech About the Guest: Allan Malcom is the CMO at Voxel , a computer vision AI company revolutionizing workplace safety and risk. Allan has 20+ years of diverse expertise spanning multiple industries. A visionary at heart, he thrives on cultivating teams and leveraging robust data-driven strategies to propel organizational growth. Throughout his career, he has helped startups and enterprise go-to-market teams succeed. Prior to Voxel, he was the VP of Marketing at Trimble, a global technology company that connects the physical and digital worlds. Connect: Allan Malcolm: www.linkedin.com/in/allanmalcolm Sara Faatz: www.linkedin.com/in/sara-faatz-b67213 Progress: www.progress.com Voxel: http://voxelai.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #30

  Kabir Daya: Human Connection Still Drives Discovery

  Jun 9, 202611 minS0

  <p>At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under-investing in the human experience that actually drives trust.</p> <p>Kabir serves as both Chief Digital Officer and CMO at Thriveworks, sitting at the intersection of technology adoption and marketing strategy in one of healthcare's most sensitive spaces.</p> <p>In this episode, Kabri tells Sara what the mental health discovery data reveals about how...

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