
Episode #58
How Neuro Gum’s Six-Month TikTok Experiment Became a Multi-Channel Breakthrough
<p>Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.</p><p>Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful...

