11 Minutes with Octane11: a B2B Marketing Mini-Podcast

Do B2B marketers have time to listen to long podcasts? No way!! That's why the team at Octane11 created "11 Minutes with Octane11: a B2B Marketing Mini-Podcast" - to share real insights and actionable tips from real B2B marketing experts. B2B marketers are busy and "11 Minutes with Octane11" can help you save time and deliver more impact...especially if you listen to this podcast on high speed :)

11 Minutes with Octane11: a B2B Marketing Mini-Podcast is a business podcast hosted by Dan Rosenberg & Stephany Shelton, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dan Rosenberg & Stephany Shelton hosts 11 Minutes with Octane11: a B2B Marketing Mini-Podcast, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Episode 21: Andy Groller (Dragon360) on Navigating Paid Media and Getting Real About B2B Measurement

  Jun 10, 202526 minS0

  <p>In this episode of "11 Minutes with Octane11" hosts Dan Rosenberg and Stephany Lang sit down with Andy Groller, President and CEO of Dragon 360. They delve into the complexities of B2B marketing, including the importance of benchmarking, integrating paid media, utilizing AI in workflows and marketing, and bridging communication gaps between sales and marketing teams to drive success.</p><p><br></p><p>00:33 Focus on ABM Reporting</p><p>01:48 Misleading Industry Benchmarks</p><p>03:33 Common Pitfalls in Paid Media</p><p>07:19 Evaluating Individual Channels</p><p>11:06 Role of AI in Marketing</p><p>16:13 Aligning Sales and Marketing</p><p>20:28...

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  Episode #20

  Episode 20: Christie Johansen-Pinney (DEPT®, The Marketing Practice) on Key Metrics Across the Campaign Lifecycle

  Apr 30, 202517 minS0

  <p>In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.</p><p><br></p><p>00:33 Focus on ABM Reporting</p><p>01:38 Welcome Christie Johansen-Pinney</p><p>01:46 Complexity of B2B Measurement</p><p>04:05 Tools and Techniques</p><p>09:22 Evaluating Channel Performance</p><...

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  Episode #19

  Episode 19: Lynn Tornabene (Anteriad, Oracle, Google) on ABM Measurement and Picking Your Metrics

  Mar 20, 202515 minS0

  <p>In this episode of '11 minutes with Octane11' Dan Rosenberg and Stephany Lang delve into the complexities of ABM reporting with guest Lynn Tornabene, CMO of Anteriad. They discuss measurement challenges in B2B marketing, Lynn's insights from her career, and practical strategies for integrating and optimizing marketing data. The episode touches on technology, metrics, and an anecdote about a company with a dashboard featuring 50 metrics and how this overabundance of data can obscure a clear understanding of the customer journey and investment effectiveness. </p><p><br></p><p>01:32 Guest Introduction: Lynn Tornabene</p><p>02:07 Anteriad's Unique Approach</p...

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  Episode #18

  Episode 18: Paul Knegten (Outbrain, Comcast, Beeswax) on Keeping it Simple and Being More Hands-On

  Feb 6, 202519 minS0

  <p>In this episode of '11 Minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang discuss the challenges of B2B marketing measurement and ABM reporting with Paul Knegten, a veteran CMO. They explore why B2B measurement is more complicated than it should be and the importance of personalized, non-automated approaches in effective marketing strategies. This episode offers concrete insights and real-world examples from Paul's extensive experience.</p><p><br>00:33 Season Focus: ABM Reporting</p><p>01:24 Guest Introduction: Paul Knegten</p><p>02:02 Challenges in B2B Marketing</p><p>02:35 Comparing B2B and B2C Marketing</p><p>03:38...

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  Episode #17

  Episode 17: Sanjay Vasdev (LinkedIn, Facebook, MSFT, Conversant) on ROI, Personalization & Measurement Maturity

  Oct 30, 202416 minS0

  <p>In this episode of '11 minutes with Octane11,' hosts Dan Rosenberg and Stephany Lang talk with LinkedIn’s Sanjay Vasudev, a digital advertising and marketing expert with over 20 years of experience. They discuss challenges and solutions in B2B marketing, the role of data-driven approaches and AI in targeting, sales and marketing alignment, as well as Octane11’s recent LinkedIn integration. Sanjay also shares a recent personal win and LinkedIn’s Measurement Maturity Index. </p><p><br></p><p>00:32 Guest Introduction: Sanjay Vasudev</p><p>01:39 Sanjay's Career Journey</p><p>03:56 Challenges in B2B Marketing</p><p>07:05 Top Tips an...

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