
Episode #20
Empty Room to Global Campaigns: Ryan Cooper Henniker on Reebok, Lego and Starting Over
Ryan Cooper Henniker has run global campaigns for Reebok, Adidas, and Y3, launched the first ever global brand campaign for the Lego Group, and now runs his own purpose led agency called Intent. But before any of that, there was an empty club in Manchester, a stunt involving ten guys in matching blue hoodies, and a career built on saying yes before he was ready. In this episode we talk about his early bluffing his way into the industry, the moments that actually taught him something about himself, and why he now believes brands owe more to the communities they borrow from than most of them give back.






