
Episode #16
Meet the fitness warrior: why ordinary professionals are training like elite athletes
<p>Over the last few years, something has shifted.</p><p>Run clubs. Triathlons. Marathons. Hybrid races. </p><p>Ordinary professionals are training like athletes, travelling across the country to compete, and building entire social lives around endurance sport. Somewhere along the way, being an athlete became a badge of honour.</p><p>Founders started rewarding it. Networks are forged around it. </p><p>In this episode, we unpack the rise of what we are calling the “fitness warrior”. This is a new professional archetype where work follows the same logic as sport: optimise, train, perform.</p><p>You will hear fr...


