A Life In Marketing

This is a podcast about working in marketing. In each episode we chat to marketing experts about their careers and experiences. We interview guests from a wide variety of backgrounds, including in-house marketeers, consultants, and senior staff from top agencies. Some are entrepreneurial, some enjoy corporate life, and others enjoy flexible freelancing. We speak to leading voices in public relations (PR), content creation, and a wide range of digital marketing roles covering both business-to-business (B2B) and consumer marketing. Whether you are mid-career, or just embarking on a life in marketing, our discussions will provide insight, advice, and inspiration for your development. The podcast is hosted by Dr Hanne Knight (University of Plymouth) and Dr Tom Bowden-Green (Bristol Business School, UWE Bristol). Contact us at Hanne.Knight@plymouth.ac.uk or Tom.Bowden-

A Life In Marketing is a business podcast hosted by Unknown Host, with 20 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts A Life In Marketing, a business show with 20 episodes published.

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  Episode #7

  Tom & Luan - Marketing And Psychology

  Apr 28, 202633 minS2

  <p>This episode is a bit different. Usually, Tom sits alongside Hanne as they interview people from the marketing world. This time Hanne interviews Tom!</p><p>Tom is joined by Luan Wise as they chat about their new book 'Marketing and Psychology: Understanding Customer Behaviour With The ABC Approach' (published by Routledge).</p><p>Luan Wise is a seasoned industry practitioner with 25 years of agency, client-side, and consultancy experience. She is a Chartered Marketer, fellow of the Chartered Institute of Marketing (FCIM), and is currently pursuing a PhD by portfolio at the University of Lancashire, UK. She has also...

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  Episode #6

  Joe Johnston - Launch

  Mar 20, 202629 minS2

  <p>Joe Johnston is a very smart marketer. As Head of Experimentation at Launch, Joe's role is to recommend and test ways to improve the effectiveness of his clients' marketing activity. He applies behavioural science principles and research-based insights to make marketing campaigns more effective. </p><p>Listen in to hear Joe chatting through his approach to experimentation and his approach to solving a wide range of marketing challenges. </p><p>He also explains his career so far, from starting in public relations, to roles in digital marketing, conversion optimisation, and now more general experimentation. It's a fascinating journey, driven by...

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  Episode #5

  Megan Fellows - Screwfix

  Feb 12, 202626 minS2

  <p>Megan Fellows is not just an experienced digital marketer, but also a perennial student! She studied a degree, then a Masters degree, and now a PhD. All of this whilst handling digital marketing roles in retail, education, and financial services sectors.</p><p>We discuss Meg’s career path to date, leading to her current role handling CRM for Screwfix.</p><p>She explains what a CRM role involves, how previous roles led her to this point, and what she aims to discover through her PhD.<br/> <br/> You can connect with Megan on LinkedIn here: https://www.linkedin.com...

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  Episode #4

  Phil Treagus-Evans - Human First Marketing

  Nov 26, 202529 minS2

  <p>Phil Treagus-Evans is man of many talents. Having harboured entrepreneurial dreams from an early age, he started his social media agency, Giraffe Social, after graduating from university.</p><p>Running an agency wasn't enough for Phil though! As a voracious reader, he also had an ambition to write a book. So, in 2025 he published Human First Marketing, a book encapsulating his thoughts about social media marketing, supported by references to academic theory and tactical implementation.</p><p>Phil talks us through his journey, from student, to agency boss, to author. He explains lessons learned along the way, and advice...

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  Episode #3

  Susan O'Brien - Sky, Amazon, BBC, and Just Eat

  Oct 15, 202527 minS2

  <p>Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat.</p><p>From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand outcomes.</p><p>Suso has held...

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