A Mind for Marketing

A Mind for Marketing provides senior marketers with the thinking and steps necessary to lead with clarity. Each episode breaks down the perspective you need to connect with your audience through content. It's conversations that help you navigate fast-moving markets with confidence.You'll hear from CMOs, specialists, and trusted advisors who break down complex ideas into practical insights. Whether you're shaping strategy or scaling content output, this show arms you with ideas and actions that drive measurable impact.

A Mind for Marketing is a business podcast hosted by Unknown Host, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts A Mind for Marketing, a business show with 14 episodes published.

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  Episode #13

  Marketing Strategy: Why Demographics Fail to Predict Customer Behaviour

  May 28, 202637 minS0

  <p >More and more, marketing strategy is led by data. This episode questions whether that data is pointing CMOs in the wrong direction.</p> <p >Dr. Ayesha Taylor-Camara brings a research-led perspective on how marketing teams define and understand their audience. Drawing on her work across media and audience insight, she explains how over-reliance on demographics shapes marketing strategy, limits decision-making, and leads to inconsistent performance.</p> <p >Ayesha breaks down what to look for beneath the data: behaviours, context, motivations, and belief systems. She outlines a more structured way for CMOs and marketing leaders to interpret audience insight so...

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  Episode #12

  Growing Your Audience? There's no Shame in Paid Promotion

  May 14, 202631 minS0

  <p >We've all seen the content marketing videos on YouTube; more content, different channels, more distribution. Advice on marketing strategy focuses on output. But for many teams, that hasn't translated into results. Conversions are weak, and it's unclear what you need to do to drive performance.</p> <p >In this episode, Sarah Toporoff brings a different perspective. Drawing on her experience across content, product, and growth, she challenges how CMOs and marketing leaders think about audience development. The issue isn't a lack of content. It's how marketing teams cooperate with other areas of the business and how attention is converted...

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  A Mind for Marketing

  What It Takes to Become a Trusted Marketing Leader

  Apr 30, 202637 minS0

  <p >Most senior marketers reach a point where their role changes. Execution matters less, and influence matters more.</p> <p >But influence isn't taught to most of us in university. You can have experience and strong ideas… and still struggle to get those ideas adopted across the organisation.</p> <p >In this episode, Ritchie Mehta brings a research-led view of how influence is developed. Drawing on interviews with hundreds of senior leaders, he explains why some marketers become trusted operators who shape decisions, while others plateau.</p> <p >We get into:</p> Why influence inside organisations is less about persuasion an...

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  A Mind for Marketing

  Marketing Teams Don't Have a Talent Problem, it's Decision Making

  Apr 23, 202623 minS0

  <p >Most marketing teams don't have a talent problem; they have a decision-making problem.</p> <p >In this episode of A Mind for Marketing, I'm joined by Aysha Haynes, co-CEO of Flock Associates, a consultancy that helps brands untangle complex marketing ecosystems by clarifying roles and decision-making, so teams can perform at their best.</p> <p >Aysha takes a slightly different view on leadership. While many organisations focus on capability, or agency performance, her argument is simpler but harder to confront.</p> <p >When results are inconsistent, the issue usually sits upstream.</p> <p >We explore:</p> Why strong teams...

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  A Mind for Marketing

  The Marketing Campaign That Saved Direct Line

  Apr 1, 202639 minS0

  <p >Most transformation strategies fail because they focus on messaging rather than behaviour.</p> <p >In this episode, Christina Moore speaks with former Direct Line CMO Mark Evans about what it actually takes to turn around a declining business. After 20 consecutive quarters of decline, Direct Line didn't just change its campaign. It was rebuilt around customer truth, operational change, and internal belief.</p> <p >You'll hear how:</p> Customer insight reshaped the entire experience, not just comms A single idea (Winston Wolfe) changed employee behaviour across the business Marketing earned credibility by proving commercial impact <p >The result? 85% growth in...

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