
Episode #109
What New Orleans Knows with Michael Hecht | Episode 109
Can authenticity become New Orleans’ greatest economic advantage? On this episode of Above the Legal Limit , host Justin Chopin sits down with Michael Hecht, President and CEO of Greater New Orleans, Inc., for a candid conversation about the future of New Orleans and Louisiana. Michael explains why the world is finally paying attention to what New Orleans has always done well, which industries are driving the state’s next phase of growth, and why the city’s “date NOLA, marry Dallas” reputation may soon be outdated. In this episode, Justin and Michael discuss: The authenticity premium and why it matters in an age of AI-generated content Four industries shaping Louisiana’s economic future The changing relationship between New Orleans, Dallas, and other growing markets How artificial intelligence could influence the future of the city The challenges Louisiana must overcome to reach its full potential Michael’s thoughts on local culture, business, branding, and community The conversation also includes candid stories about THC drinks, DUI podcast branding, and why Louisiana may be home to the best barbecue in America. Whether you live in New Orleans, left Louisiana, or have never visited, this episode offers a compelling look at why more people are paying attention to the state’s future. Learn more about Michael Hecht’s work at Greater New Orleans Inc.: https://gnoinc.org Subscribe to Above the Legal Limit for more conversations about law, leadership, business, and the future of Louisiana.

