
Abundant Funnels With Jayne Day
The Hidden Reason Your Ads Aren't Making You Profit
A client recently told me she wanted to turn off her ads. Not because they weren't generating leads. They were, at around $1.50 each, but the funnel behind them wasn't converting enough of those leads into sales. In this episode, I'll walk through exactly how I and my client diagnosed the real problem before switching anything off, why cost per lead and return on ad spend never tell the whole story on their own, and how one specific fix took the funnel from unprofitable to a 3x return on ad spend, without changing the ads at all. In this episode, you'll learn: Why "the ads aren't working" is often the wrong conclusion when sales aren't following How to check whether your opt-in page and sales page are actually the problem Why a funnel should be treated as a series of small conversions, not one single conversion How to find where people are genuinely dropping off between a click and a sale What changed in this client's training and email sequence to fix the real bottleneck Why the ads themselves didn't need to change for results to improve What an ad's actual job is within a funnel, and why that reframes how you diagnose problems Why judging your funnel by a single metric can lead you to the wrong decision Connect with Jayne: Instagram: https://www.instagram.com/webonize Website: https://webonize.com.au/ FREE Resource - The Facebook™ Ads $3 Lead Formula: https://learn.webonize.com.au/leadformula Join Abundant Ads Academy: https://courses.webonize.com.au/abundantadsacademy

