
Episode #232
EP232: We Built a Fast Food Empire, Then the Economy Broke It (Jayden Smith | Empire Chicken)
For episode 232, we sat down with Jayden Smith, founder of Empire Chicken. Building a brand in the hospitality industry is rarely a smooth journey, and Jayden brings an incredible level of honesty to the table about the real challenges his business is currently facing. We dive deep into the gritty details of running a chicken empire when the economic landscape shifts and the realities of the market set in. This conversation strips away the glamour of entrepreneurship to focus on the hard metrics of survival and strategy. We explore the tough decisions required when managing overhead costs, rethinking store footprint, and navigating the heavy complexities of debt and operations. Jayden shares exactly what it takes to keep the doors open and why adapting your playbook is the only way to survive when the numbers stop adding up easily. We also discuss the unvarnished truth behind handling one star Google reviews, the complexities of managing landlords, and the future of artificial intelligence in hospitality. Whether you are running a local retail shop or trying to build a massive enterprise, this episode is packed with crucial lessons for any business owner. Check out Empire Chicken here: www.empirechicken.nz ___________________ Produced by Buddy Booth

