Advance Copy

Welcome to Advance Copy a space for independent thinkers in fashion. Our guests are founders of courageous companies reimagining the future of fashion. Together, we’ll look deep inside and outside the industry for ways of growing fashion brands based on instinct and philosophy, in any corner of the world. Join us on advance-copy.com

Advance Copy is a arts podcast hosted by Unknown Host, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Advance Copy, a arts show with 31 episodes published.

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  Episode #30

  Sono, It's Not A Quick Thing

  Aug 7, 20261h 4m

  Stephanie Oberg and Simon Homes are the life and work partners behind Sono : an independent luxury brand, established in 2004. Having worked at The Row and Lemaire, the couple decided to focus full-time on Sono during Covid. And it worked: things clicked. This is an account of what it takes to build a luxury company independently over more than twenty years, and reach creative freedom and commercial stability. In this episode, we talk about: 1. Longevity, limiting options, keeping investments low 2. Managing wholesale thoughtfully 3. Founder burnout 4. The two sides of social media 5. London studio and store Welcome to Advance Copy:  Consulting Membership Book Instagram Substack Website Post-production & editing: Mark Smith Music & post-production: Emmanuel Corre

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  Episode #29

  P1. Natasha Mead on How Good Brands Only Reflect What’s True

  Oct 23, 202538 minS0

  <p>A two-part conversation with Natasha Mead, a New Zealand-based Art Director and Founder of 1of1 Studio. She is the mastermind behind some of today’s most referenced visual identities across independent fashion, lifestyle, skincare, interior and hospitality companies. Her collaborators and projects include: Lesse, Binu Binu, F. Miller, Reome, Baina, J. Hannah, Anyone Girl, Moon Lists. </p><p>In Part 1 of this conversation, we’ll learn about:</p>The role of naivety and isolation on the development of Natasha’s studioUtilitarian and archival references inspiring her workNatasha’s approach to craft as a commitment to expressing careThe 1of1 Studio client fi...

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  Advance Copy

  Radical Refinement, how to define a brand philosophy in a turbulent market reality

  Oct 12, 202512 minS0

  <p>Preview of Radical Refinement: a paid workshop on how to define a brand philosophy to see you through a turbulent market reality and beyond. Purchase the full workshop here. </p><p>DESIGNED FOR:</p>Brand-owners & aspiring brand-ownersDecision-makers in fashion & creative industriesBranding, marketing and copywriting experts<p>TOPICS:</p>Why it’s important to set a strong philosophy nowAre your brand values genuine?Establishing what makes your work uniqueTranslating your philosophy to sales, communication and visual strategies<p> </p> <p><p>Welcome to Advance Copy: </p>Consulting MembershipBookInstagramSubstackWebsiteNewsletter<p>Post-production & editing: Mark Smith</p><p>Music & post-production: Emmanuel Corre
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  Advance Copy

  Preview: Jess Hannah on Growth, Degrowth and "Honest Capitalism"

  Oct 10, 20254 minS0

  <p>A preview of an uncut workshop with the Los Angeles-based designer, Jess Hannah. Recorded in London in May 2024 and joined online by 10 diverse business owners, we discussed Jess's decade of learnings with her brand, J.Hannah, and reflected on mindful growth, de-growth, and “honest capitalism.” Become a paid Apple Subscriber to enjoy the full conversation, Episode 28.</p><p>Topics</p>A decade of opportunitiesWhat lays beneath the numbersNon-linear financial realityOff-line marketingWholesale post-CovidProfitability over growth"Honest capitalism" <p><p>Welcome to Advance Copy: </p>Consulting MembershipBookInstagramSubstackWebsiteNewsletter<p>Post-production & editing: Mark Smith</p><p>Music & post-production: Emmanuel Corre
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  Episode #27

  Lee Mathews on Navigating an Independent Fashion Brand

  May 5, 202557 minS0

  <p>To mark 2024 Melbourne Design Week and the release of Advance Copy’s book, Growing Independent Fashion Brands, the iconic Australian fashion designer Lee Mathews and publisher and creative director Beth Wilkinson, gathered a small group of fashion industry insiders and admirers of the brand for an intimate conversation.</p><p>In this characteristically frank reflection, Lee delved into her founding principles, offshore production, the pricing conundrum and so much more. Take a moment to sit down and tune in to this much-needed personal account of an iconic independent brand owner. Enjoy!  </p> <p><p>Welcome to Advance Copy: </p>Cons...

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