Adventures in Local Marketing

'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'.In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips and tactics that you’ll be able to dash off and implement right away, and provide insights that will start your brain cogs whirring.No fluff.No unjustified hype.No gimmicks or flash-in-the-pan tactics.Just great conversations with the brightest minds in local marketing.A BrightLocal Podcast.

Adventures in Local Marketing is a business podcast hosted by BrightLocal, with 34 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

BrightLocal hosts Adventures in Local Marketing, a business show with 34 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #32

  Areej AbuAli on Building an Engaging and Supportive Brand Community

  Nov 26, 202447 minS0

  <p>"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.</p><p>We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning to...

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  Episode #31

  Dayna Lucio on Combining General and Local SEO for the Best Possible Results

  Oct 21, 202441 minS0

  <p>We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?</p><p>We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.</p><p>What you will learn in this episode:</p>Understanding the intricate relationship between SEO and local...

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  Episode #30

  George Nguyen on Creating a Successful Brand Publication

  Sep 24, 202451 minS0

  <p>With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.</p><p>Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.</p><h2>What you will learn in this episode:</h2>Examples of brands with fantastic content hubs and brand publicationsHow to overcome the challenges you'll face when starting a content hubHow to approach working with expert contributorsHow to make your br...

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  Episode #29

  Elizabeth Rule on Scaling Multi-location Brands with Local SEO

  Aug 28, 202454 minS0

  <p>Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.</p><p>Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.</p><p>You will learn:</p><p> ✅Common challenges with growing local businesses, and strategies to...

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  Episode #28

  Melissa Popp on Consumer-Centric Storytelling in Content Marketing

  Jul 30, 202449 minS0

  <p>Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd.</p><p>Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!</p><p>If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen.</p><p>...

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