Aesthetic Appeal

What is your medical spa actually worth — and what would it take to sell it for real money? Aesthetic Appeal is the podcast for medical aesthetics practice owners thinking seriously about valuation, growth, profitability, and the exit they actually want. Hosted by Bill Walker, Founder & CEO of Aesthetic Brokers, and Jessica Hunter, Head of Aesthetic Consulting, the show breaks down med spa M&A, private equity deals, EBITDA, pricing, and the operational decisions that quietly add or destroy millions in enterprise value. Every episode answers the questions med spa owners, plastic surgeons, and cosmetic dermatology operators type into Google at midnight: what is my practice worth, when should I sell, how do I raise prices without losing patients, why is my million-dollar practice not profitable, and what does private equity actually want from aesthetic clinics in 2026. Bill brings the deal side. A former Marine Corps pilot turned M&A advisor, he led mergers and acquisitions for a private equity-backed healthcare platform before founding Aesthetic Brokers, helping doctors unlock hundreds of millions of dollars in generational wealth. On the show, he covers valuation math, buyer behavior, deal structure, due diligence, letters of intent, and what investors are actually paying for an aesthetic practice today. Jessica brings the operator side. After consulting with more than 75 medical aesthetic clinics across the U.S. and Canada, she knows exactly what makes a clinic sellable long before a broker is on the phone — provider redundancy, P&L hygiene, time discipline, pricing strategy, and the financial habits owners avoid until it's too late. Recurring topics include medical spa valuations and EBITDA multiples; private equity, MSOs, and platform consolidation in aesthetics; selling a med spa or plastic surgery practice; exit strategy planning for first-time founders; pricing models and raising prices without losing clients; the hidden math behind "million-dollar" practices; GLP-1, compounding pharmacy, and regulatory shifts; cybersecurity and HIPAA risk for healthcare practices; wealth management for aesthetic entrepreneurs; and leadership, team building, and operations inside a high-growth clinic. If you own — or plan to own — a medical spa, plastic surgery center, cosmetic dermatology practice, or any aesthetic-adjacent healthcare business, Aesthetic Appeal is built for you. Press play before you list, before you sign, and before you assume the first offer in your inbox is the best one. Follow Aesthetic Brokers on Apple Podcasts, Spotify, YouTube, or aestheticappealpodcast.com.

Aesthetic Appeal is a business podcast hosted by Unknown Host, with 34 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Aesthetic Appeal, a business show with 34 episodes published.

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  Episode #34

  The Real Cost of Running Your Med Spa on Five Different Outdated Systems

  Aug 12, 202631 min

  Most medical spas are held together by a patchwork of disconnected tools—one or more for marketing, another for scheduling and charting, a third for photos, another for payments. Every handoff between them quietly eats staff hours nobody is tracking. Bill Walker talks with Walker Szurek, co-founder and CEO of Prospyr, about why he built a single connected platform instead of one more point solution. Szurek starts with the EMR and CRM living in one place, then adds point of sale, e-commerce, memberships, and reporting that finally ties a lead all the way through to revenue. The bigger promise isn't AI for its own sake, it's giving staff their time back. Szurek explains how 60 to 70% of inbound texts are just booking, rescheduling, and canceling, work that can be automated so the front desk spends its hours on new leads and clinicians stop charting at 1 a.m. Questions answered by this episode What is the best all-in-one software for a med spa? What software do plastic surgery and wellness practices use to manage patients? How can AI save time at a medical practice front desk? How do you manage multiple med spa locations in one system? What is the difference between an EMR and a CRM for aesthetic practices? How much of a front desk's time goes to booking and rescheduling? How do you reduce the number of software systems your practice runs on? What features should aesthetic practice management software include? Does AI transcription actually help with medical charting? What is Prospyr and who is it built for?Learn more about Prospyr GUEST Walker Szurek Co-Founder & CEO, Prospyr Walker Szurek is the co-founder and CEO of Prospyr, an all-in-one practice management platform built for medical spas, wellness clinics, and plastic surgery practices. A Stanford-trained mechanical engineer, he started out in private equity due diligence at Bain & Company before moving into software, including a product director role at Chargebee. He founded Prospyr in 2021 with CTO Greg Kopyltsov, shaping the product from a network of practice owners, managers, injectors, and front-desk staff before writing a single line of code. Today Prospyr runs on roughly 500 locations, unifying the EMR, CRM, marketing, point of sale, and AI tools that practices otherwise stitch together across separate systems. Based in Austin, Texas, he stays close to customers and credits listening as the company's real superpower. Connect with Walker on LinkedIn Follow Prospyr on Instagram @prospyrmed About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

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  Episode #34

  The Real Cost of Running Your Med Spa on Five Different Outdated Systems

  Aug 12, 202631 minS0

  Most medical spas are held together by a patchwork of disconnected tools—one or more for marketing, another for scheduling and charting, a third for photos, another for payments. Every handoff between them quietly eats staff hours nobody is tracking.<br /><br />Bill Walker talks with Walker Szurek, co-founder and CEO of Prospyr, about why he built a single connected platform instead of one more point solution. Szurek starts with the EMR and CRM living in one place, then adds point of sale, e-commerce, memberships, and reporting that finally ties a lead all the way through to revenue.<br /><br />Th...

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  Episode #33

  How to Grow a Med Spa From Salon Suite to Sellable Business

  Jul 29, 202614 min

  You built a loyal following on your own name and your own hands. Now the calendar is full, the ceiling is close, and the business is worth almost nothing without you standing in the room. That is the wall most injectors hit right before they decide whether they own a job or a company. Jessica Hunter talks with Catherine Marben, who rebuilt her Scottsdale practice from a one-woman salon suite into a purpose-built clinic she can eventually sell. Catherine walks through taking her own name off the door, keeping overhead low while she saved for a building, and bringing in a consultant to see the parts of the business she could not see herself. Catherine explains why doubling your cost of goods only funds the next purchase, not growth, and how learning her true margins and benchmarks changed every pricing and hiring decision after. She also gets honest about the mental block that stalls most owners: believing you have to do it all yourself. Listen for the moment she names the difference between a fear-driven business and one built on real numbers. Questions answered by this episode: How do you turn a med spa into a business you can sell? How much does it cost to open your own med spa? How do you price injectables to actually make a profit? When should a solo injector hire staff? What is a healthy profit margin for a med spa? Should you take your own name out of your business name? How do you scale a med spa beyond a salon suite? Do you need a business consultant to grow an aesthetics practice? How do you know when your team is at capacity? What should you look for when hiring med spa injectors? Learn more about Profile Aesthetics: https://profileaesthetics.com/ Follow Profile Aesthetics on Instagram: https://www.instagram.com/profileaesthetics/ GUEST Catherine Marben Owner, Profile Aesthetics (Scottsdale, Arizona) Catherine Marben is the owner of Profile Aesthetics in Scottsdale, Arizona, a clinic she built from the ground up after starting as a solo injector under her own name. A nurse by training who became a sought-after injector and trainer in her community, she rebranded from Catherine M Aesthetics into a scalable, sellable business and a purpose-built 2,600-square-foot space with five treatment rooms. She is known for a culture-first approach to leadership and for teaching other providers how to price, hire, and grow without burning out. Follow Profile Aesthetics on Instagram @profileaesthetics About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

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  Episode #33

  How to Grow a Med Spa From Salon Suite to Sellable Business

  Jul 29, 202614 minS0

  You built a loyal following on your own name and your own hands. Now the calendar is full, the ceiling is close, and the business is worth almost nothing without you standing in the room. <br /><br />That is the wall most injectors hit right before they decide whether they own a job or a company.<br /><br />Jessica Hunter talks with Catherine Marben, who rebuilt her Scottsdale practice from a one-woman salon suite into a purpose-built clinic she can eventually sell. Catherine walks through taking her own name off the door, keeping overhead low while she saved for a b...

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  Episode #32

  The Real Reason Accreditation Could Make or Break Your Sale

  Jul 15, 202651 min

  For any practice owner eyeing a sale, or an investor sizing one up, the real risk in a med spa or surgery center rarely shows up on a P&L. It's in what happens after the doors close: whether DVT protocols get followed, whether a medical director has ever set foot in the building, whether anyone can prove any of it. Tom Terranova, CEO of QUAD A, walks through how the organization's new med spa accreditation program grades procedures by risk level, why documentation is the single most common gap facilities uncover, and the research tying accreditation compliance directly to drops in mortality from blood clots. He also makes the case for why variability, not incompetence, is the real threat to a practice's value. An unaccredited multi-location group can multiply an investor's risk far beyond what the math suggests, while standardized, predictable operations are exactly what private equity is looking to buy. Listen for the story of the clinic that scored a perfect survey in 90 minutes, and why "radical accountability" changes how a team handles mistakes. Questions answered by this episode: What is medical spa accreditation? How does risk affect a medical practice's valuation? Does accreditation help when selling a medical practice? What is QUAD A accreditation? How long does it take to get accredited? What is the leading cause of death after cosmetic surgery? Why do private equity firms prefer standardized practices? What is the most common accreditation deficiency? Is medical spa accreditation required by law? What is risk stratification in medical spas? Learn more about QUAD A GUEST Tom Terranova CEO, QUAD A Tom Terranova is CEO of QUAD A, a nonprofit accreditation organization founded in 1980 that reviews ambulatory surgery centers, med spas, and other outpatient facilities for quality and safety. He joined QUAD A in 2009 and has led the organization since 2019, after practicing M&A law at Greenberg Traurig and building predictive-analytics models for corporate risk earlier in his career. Terranova holds a JD, MBA, and MA, and has spent his career translating patient-safety data into standards that regulators, investors, and practitioners can act on. He is a frequent speaker on accreditation, risk, and the business side of aesthetic medicine. Connect with Tom on LinkedIn Follow QUAD A on Instagram @quadanow About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what's happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers Follow Aesthetic Brokers on Instagram @aestheticbrokers Theme music: Blinding, Cushy

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