Against The Sales Odds

Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales. Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive

Against The Sales Odds is a business podcast hosted by Lance Tyson, with 102 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lance Tyson hosts Against The Sales Odds, a business show with 102 episodes published.

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  Episode #6

  When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience

  Aug 17, 202653 minS5

  What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you?   In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discuss a career shaped by resilience, adaptability, and leadership under pressure.   From navigating LeBron James' departure from Cleveland and leading through the Browns' most challenging seasons to managing operations during the COVID-19 pandemic and helping transform one of the NFL's most storied franchises, Taylor shares the lessons she's learned from leading during moments of constant change.   Whether you're leading a sales organization, managing a team, or looking to grow as a leader, this conversation offers practical insights on navigating challenges and performing when it matters most.   Tune in to hear why the best leaders don't wait for perfect conditions—they learn to succeed against the sales odds.   Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment   Check out Lance's Bestseller Books:   The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/   Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/   Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/   Get in touch : https://www.tysongroup.com/contact-us/   Follow Lance across Social Media:   LinkedIn - https://www.linkedin.com/in/lancetyson/   Instagram - https://www.instagram.com/lance_tyson_1/   X - https://x.com/lancetyson   Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518

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  Episode #5

  How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook

  Aug 3, 202651 minS5

  What does it take to lead sales for some of the biggest stadiums, sports franchises, and entertainment venues in the world?   In this episode of Against the Sales Odds, Lance Tyson sits down with Colin Cook , Executive Vice President of Sales at Legends Global , to explore the leadership principles that have shaped his journey—from serving as an Army officer to leading a global sales organization of more than 350 professionals.   Colin shares the story behind Legends' work on iconic venues like SoFi Stadium, Mercedes-Benz Stadium, Allegiant Stadium, and the new Buffalo Bills stadium, while offering practical lessons on consultative selling, building resilient teams, and leading through disruption.   Together, they discuss:   Colin's unconventional path from the military to sports sales How Legends creates world-class fan and client experiences Leading major stadium projects through the uncertainty of COVID-19 Why transparency, empathy, and adaptability are essential leadership skills How buyer expectations are changing across generations The mindset every young sales professional should develop to succeed   Whether you're leading a sales team, managing change, or looking to elevate your leadership game, this conversation is packed with real-world insights from one of the most respected leaders in sports business.   ️ Listen now and discover why the best leaders focus on removing obstacles—not creating them.   Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment   Check out Lance's Bestseller Books:   The Human Sales Factor - https://www.tysongroup.com/sales-resources/books/   Selling is an Away Game - https://www.tysongroup.com/sales-resources/books/   Download our playbooks: https://www.tysongroup.com/sales-resources/sales-playbooks/   Get in touch : https://www.tysongroup.com/contact-us/   Follow Lance across Social Media:   LinkedIn - https://www.linkedin.com/in/lancetyson/   Instagram - https://www.instagram.com/lance_tyson_1/   X - https://x.com/lancetyson   Love the show? Subscribe, rate, review, and share! https://podcasts.apple.com/us/podcast/against-the-sales-odds/id1602260518

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  Against The Sales Odds

  Insights: The Cycle Sales Teams Get Stuck In

  Jul 9, 202610 minS5

  Missed targets lead to more pressure. More pressure leads to rushed conversations. Rushed conversations lead to fewer wins. And before long, the entire team is working harder but getting worse results.   In this short Insights episode of Against the Sales Odds, Lance Tyson and Victor Bilgen break down the cycle that keeps sales teams from reaching their potential and shares practical ways sales leaders can interrupt it before it becomes the norm.   If your team feels busy but isn't making the progress it should, this episode is worth a listen.   👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.   Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment   Check out Lance's Bestseller Books: The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame Download our playbooks: https://www.tysongroup.com/sales-playbooks   Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter   Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson Love the show?  Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

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  Episode #4

  What It Takes to Lead Sales for World-Class Sports Properties

  Jun 19, 202645 minS5

  Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and revenue strategy across multiple world-class properties, including NFL games, tennis, international soccer matches, concerts, and other marquee events hosted at Hard Rock Stadium. In this episode of Against The Sales Odds, Lance Tyson sits down with Randy to trace his path from Michigan to the global stage of sports sales. Their conversation unpacks what it takes to build and scale high-performing sales teams, design fan experiences that translate across markets and cultures, and lead through the pressure that comes with selling at this level. Randy also shares the perspective he's earned along the way on what real success looks like, and why getting there requires more than ambition. Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame Download our playbooks: https://www.tysongroup.com/sales-playbooks   Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter   Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson   🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers. Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

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  Episode #3

  Culture, Structure, and Process: What Builds High-Performing Sales Teams

  May 21, 202644 minS5

  <p>In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes to build sales organizations that win.</p><p>Jared traces his path from law school graduate to one of the most respected revenue executives in sports, with stops at the St. Louis Blues, Kansas City Royals, San Francisco 49ers, Milwaukee Brewers, Detroit Lions, Arizona Coyotes, and Pittsburgh Pirates along the way. The conversation moves between the boardroom and the locker room, focused on a single question: what actually...

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