
Agency Giants
We Send 100,000 LinkedIn DMs a Month (Here's What Works) | Niall Ratcliffe | #37
Send us Fan Mail The Agency Giants Podcast - Episode 37 (Niall Ratcliffe) __________________________________________ Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong! His argument is simple. LinkedIn isn't a social media platform. It's a rolodex. It's the easiest platform to get in front of your dream clients & start a conversation with them. If you've been posting on LinkedIn & getting nothing back, this one will make everything click. Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Noticed. agency: https://www.noticed.co/ __________________________________________ Get your next 10 clients, guaranteed https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:02 Why LinkedIn Is a Networking Platform, Not Social Media 02:57 Noticing the Million $ LinkedIn Opportunity at 19 08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach 11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting 19:17 Building a Content Process & Using AI Without the Drivel 23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations 28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation 38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure 47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team 56:38 The Future of the Agency Model & LinkedIn's Next Five Years 1:07:02 Starting From Zero & Why You Should Get a Job First 1:14:43 The Long-Term Vision & Rapid Fire Questions






