Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys. Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe. Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners. Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between. The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave. Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors. If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time. So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
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Agency Giants
I Lost £300k/Month... So I Cloned My Team With AI Agents | Kelly Allison | #40
Sep 23, 20261h 20m
Send us Fan Mail The Agency Giants Podcast - Episode 40 (Kelly Allison) __________________________________________ This week on Agency Giants, I sat down with Kelly, founder of KVA. She started the agency in the back bedroom of a tiny flat, on maternity leave, with £100 in the bank. Over a decade later, KVA is one of the UK's top digital transformation agencies & one of the 50 Most Inspiring Places to Work in the UK. But it's not been a smooth ride. Trust me. Almost overnight, revenue dropped from £300K a month to £20K. She was losing £100K+ a month & had no choice but to pivot. So she rebuilt the agency around a fully agentic AI workforce, trained by her senior team, & cut her prices in half. Kelly's IG: https://www.instagram.com/the.culturequeen/ KVA: https://www.kvadigital.co.uk/ __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:11 What an In-House Agentic AI Workforce Actually Looks Like 03:11 From Junior Designer to Starting an Agency on Maternity Leave 10:44 Why Headcount Is the Wrong Measure of Success & Sacking a £1M Client 14:53 People Problems, Burnout, Divorce & Learning to Live in the Present 19:33 From Healthcare Niche to Humanising AI Adoption for Clients 25:12 Building the Internal AI System: Training Agents on Your Senior Team's Thinking 29:36 "The Agency Model Is Dead": Halving Prices & Losing 90% of Revenue in Two Weeks 38:53 Using AI in Regulated Industries: Guardrails & Human Quality Control 43:03 Essential AI Tools, Model Choices & Licensing Your System to Other Agencies 50:14 Culture Queen: Unlimited Holiday, Team Trips to Saint Lucia & Richard Branson 57:31 Women-Owned Businesses, LinkedIn Algorithm Bias & Hiring for Balance 1:11:28 The Five-Year Plan, Four-Day Week & Commission for Every Employee 1:18:01 Starting From Scratch Today & Quick-Fire Questions
How We Scaled Our SEO Agency From £1M to £6M+/Year | Ben Foster | #39
Sep 11, 20261h 8m
Send us Fan Mail The Agency Giants Podcast - Episode 39 (Ben Foster) __________________________________________ This week on Agency Giants, I sit down with Ben from The SEO Works, one of the UK's leading SEO agencies. When Ben joined the business, it was doing just under £1M in turnover & making zero profit. Fast forward to today, they've grown to £6M+, a team of 65, & over 20,000 top-three Google rankings for their clients. Ben's LinkedIn: https://www.linkedin.com/in/benfoster99 The SEO Works: https://www.seoworks.co.uk/ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:09 Joining an Existing Agency: Ben's Path to Managing Director 10:05 Restructuring for Scale: Pods, Going National & New Services 12:36 Marketing an SEO Agency: LinkedIn, Paid Search & EGC 19:03 Hiring Lessons & Promoting Leaders from Within 24:23 Inside the Pod Structure at 60+ Staff 31:06 The Secret Behind 20,000 Top-Three Google Rankings 36:18 ChatGPT, AI Overviews & Optimising for AI Search 51:02 Employee Ownership: Selling the Agency to Its Staff 56:42 The Future of Agencies in an AI World 1:03:59 Quickfire Questions
Why Apps Are the REAL AI Gold Rush (13x Incoming) | Sam Olsson | #38
Aug 30, 20261h 22m
Send us Fan Mail The Agency Giants Podcast - Episode 38 (Sam Olsson) __________________________________________ Websites went from 150 million to 2 billion once Shopify & simple website builders made them easier to build. Apps are about to do the same thing, because AI has made building one effortless. That's a projected 13x wave of new apps, & every one of them needs an agency to grow it. Sam Olsson saw it coming. He pivoted Kurve into app growth when most agencies wouldn't touch it, & built the go-to, award-winning agency in the market. Sam's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Kurve: https://kurve.co.uk/ __________________________________________ Work With Me https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=563d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:10 Curiosity, Failure & the Road from Potatoes to Digital 10:43 How Kurve Became an Agency & Won Its First Clients 16:10 Inbound Strategy: Creating Content to Rank in LLM Search 19:08 Creative-Led Growth: Why Targeting Died & What Replaced It 23:31 App Marketing vs B2C: Living in the Apple & Google Duopoly 29:04 When Ads Don't Work: Telling Founders the Hard Truth 37:05 Niche Specialisation & Building an App Ecosystem 49:13 AI's Impact on Agencies & the Future of Software 58:27 What's Next for Kurve & the Rise of Operator Agencies 1:00:29 Will AI Drive Prices Down? Where Agency Value Really Lies 1:09:22 Advice for New Starters & Building Toward an Exit 1:13:25 Rapid Fire: Stop Doing This, Dream Clients & Must-Reads 1:18:37 The Biggest Lesson in Managing Managers
We Send 100,000 LinkedIn DMs a Month (Here's What Works) | Niall Ratcliffe | #37
Aug 7, 20261h 22m
Send us Fan Mail The Agency Giants Podcast - Episode 37 (Niall Ratcliffe) __________________________________________ Niall Ratcliffe runs the UK's #1 LinkedIn agency, & he says everyone is using the platform wrong! His argument is simple. LinkedIn isn't a social media platform. It's a rolodex. It's the easiest platform to get in front of your dream clients & start a conversation with them. If you've been posting on LinkedIn & getting nothing back, this one will make everything click. Niall's LinkedIn: https://uk.linkedin.com/in/niall-ratcliffe Noticed. agency: https://www.noticed.co/ __________________________________________ Get your next 10 clients, guaranteed https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=556d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Introduction 01:02 Why LinkedIn Is a Networking Platform, Not Social Media 02:57 Noticing the Million $ LinkedIn Opportunity at 19 08:08 How the Supply & Demand Shift Killed LinkedIn's Organic Reach 11:27 Awareness Content, Fishing Content & Why Positioning Beats Posting 19:17 Building a Content Process & Using AI Without the Drivel 23:48 The LinkedIn Pyramid: Adding Your ICP & Starting Conversations 28:38 Outreach That Converts: Connection Data, Lead Magnets & Automation 38:49 "Your Brand Sucks": Dom McGregor, 10x Pricing & Team Structure 47:07 Talent, Employee-Generated Content & Doing More With a Smaller Team 56:38 The Future of the Agency Model & LinkedIn's Next Five Years 1:07:02 Starting From Zero & Why You Should Get a Job First 1:14:43 The Long-Term Vision & Rapid Fire Questions
How We Manage 100+ B2B Podcasts & Make $4.5M/yr | Tom Hunt | #36
Jul 15, 202655 min
Send us Fan Mail The Agency Giants Podcast - Episode 36 (Tom Hunt) __________________________________________ Most people think scaling content means... More views. More downloads. More followers. Not entirely true. I sat down with Tom Hunt this week (founder of Fame, a $4M/year podcast agency), and he told me about a client that stopped me in my tracks. Cybersecurity software company. About 100 people listen per episode. That's it. Sounds like a flop, until you realize their entire buyer pool in the US is around 1,000 people. 100 of them tuning in every month isn't a small audience. That's still 10% of the entire market! Over five years, that podcast landed them one deal worth half a million dollars. Most agency owners are grinding for 50,000 downloads to sell a $2k retainer, while this guy quietly closes half a million from 100. If your content isn't landing clients, the fix probably isn't more views. It's the right 100 people watching. Learn how in today's episode! Tom's LinkedIn: https://uk.linkedin.com/in/tomhuntio Fame: https://www.fame.so/ __________________________________________ Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=552d __________________________________________ FREE Agency Owners Community: https://www.skool.com/agencyowners __________________________________________ https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak __________________________________________ 🎧 Stream on your favorite audio platform: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870 Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast __________________________________________ Follow us on all platforms: Instagram: https://www.instagram.com/agencygiantspodcast/ Facebook: https://www.facebook.com/agencygiantspodcast/ TikTok: https://www.tiktok.com/@agencygiants __________________________________________ 00:00 Intro 01:11 From Frying Chips to a $4M+ B2B Podcast Agency 09:15 Why a Tiny Niche Audience Can Drive Big Revenue 11:39 Pricing, Guarantees & How to Grow a Podcast 17:28 Guests, Revenue Channels & Monetisation Strategies 22:27 What Separates Great Hosts From Bad Ones 30:05 Difficult Clients, Host Coaching & Team Structure 36:09 Focus, Fatherhood & Scaling Past the 100-Client Barrier 44:44 Adopting AI, Agency Growth Advice & Rapid Fire
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