
Episode #74
How Strong Leadership Drives Agency Growth
In this episode of the Agency Side Podcast, host Justin Levinson sits down with Olita Mills, President of LaForce, to discuss her journey from being a media enthusiast to leading one of the industry’s notable PR and marketing agencies. Olita shares her perspective on leadership, building an innovative company culture, and creating an environment where people can thrive. She also reflects on her career journey and the experiences that shaped her approach to leading LaForce. The conversation explores the changing PR and marketing landscape, including the impact of AI and how agencies can adapt while maintaining the human connections that drive meaningful work. Tune in for an insightful conversation on leadership, agency culture, PR, marketing, AI, and the future of the industry. ️

