
Agents of Change: Human in the Loop
2026 Hot Takes on the Croisette: Why Programmatic Is Running on Windows 95 | Brian O’Kelley
Programmatic advertising is running on an operating system built 20 years ago. Brian O’Kelley thinks it is time for a rebuild. The Scope3 co-founder and CEO joins Aubriana Alvarez Lopez on the Cannes Croisette to discuss AI agents, the hidden incentives preserving programmatic waste, where humans still matter and why advertising’s future belongs to dreamers. Part of our 2026 Hot Takes on the Croisette series, in partnership with the Agentic Advertising Organization and sponsored by Agnitio.

