AI Central

A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.

AI Central is a business podcast hosted by Jennifer Jones-Mitchell, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jennifer Jones-Mitchell hosts AI Central, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  AI in Education Case Study + Agentic Websites + xAI’s Weird Turn

  Aug 17, 202534 minS2

  <p>In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how teachers and students can use AI in assignments without skills erosion. He offers a real-world case study on how he designed a Music History course and quizzes with ChatGPT's Study mode and how his students can be taught to use AI as support to their work, not a replacement.</p><p>Plus we discuss Agentic websites and their future impact on marketing communications and customer engagement. Agentic websites will replace search and scroll with a real dialogue. </p><p>And, we briefly discuss the dangers and "ick" of x...

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  Episode #7

  AI’s Impact on #Education + #AI Emotions And A/B Testing

  Jun 11, 202529 minS2

  <p>In this episode, Dr. David Mitchell shares insights on AI's impact on #education, including #in-classroom and #administration. He shares reviews on some AI tools designed for #educators and some real-world use cases.<br/><br/>Here is a list of these and more #edtech tools reviewed by Dr. Mitchell. <br/><br/>https://humandrivenai.com/2025/05/28/ai-in-education-2025-transforming-teaching-with-intelligent-tools/<br/><br/>Also, in this episode, Jennifer Jones-Mitchell shares a use case on creating an #AI model of the opposition, trained with AI emotions, and changing the AI opposition's mind! This will completely transform A/B testing and focus groups. #Marketers, imagine being able t...

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  Episode #6

  #AI Agent Shoppers + Google Ads: The New Era of Search #Marketing

  May 28, 202525 minS2

  <p>In this episode, Jennifer Jones-Mitchell and Dr. David Mitchell discuss how AI is changing Search. </p><p>From AI Agents conducting searches on behalf of humans to Google's Paid Ads within AI Overviews, we discuss the impact this has on brands and how brands need to optimize their apps, websites and content to connect with these new Searchers. </p><p>We also discuss how Walmart is building an AI Agent to engage with your AI Agent Shopper.</p><p>Here is a link to the news from Walmart about their AI Agent: https://www.wsj.com/articles/walmart-is-preparing-to-welcome-its-next-customer-the-ai-shopping-agent-6659ef18</p>...

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  Episode #5

  #AI's Role in #SEO: How to Align Your Content with #AIAgents in Search

  Jan 27, 202539 minS2

  <p>In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO. <br/><br/>We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models. <br/><br/>This is an episode you won't want to miss!<br/><br/>Here is the link to the WSJ interview with the Anthropic CEO  Winston mentioned in t...

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  Episode #4

  The 6 Biggest AI Marketing Trends for 2025!

  Dec 31, 202411 minS2

  <p>In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including:<br/><br/>1. Critical mass adoption of digital twins and AI avatars<br/>2. Brand collaborations around custom LLM development<br/>3. Synthetic analytics for product positioning<br/>4. AI improving crisis communications & creating new crisis situations<br/>5. The need to prepare for the incoming administration's deregulation of AI<br/>6. A greater emphasis on an AI-literate workforce<br/><br/>In this episode, I referenced the terms and conditions of companies offering digital twins, learn more here: https://www.youtube.com/watch?v...

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