AI Edge for Enterprise Marketing

The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.> Share lessons learned and best practices around implementing marketing AI at scale> Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more> Inspire marketers to embrace AI to enhance capabilities and performance

AI Edge for Enterprise Marketing is a technology podcast hosted by Unknown Host, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts AI Edge for Enterprise Marketing, a technology show with 17 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #16

  TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey

  Nov 10, 202540 minS0

  <p>Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell. This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers.</p><p>Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons learned from their transformative journey. He explains how Dell moved from 700 disparate pilots to a centralized AI strategy and why his deep marketing background—his "domain expertise"—is more valuable than tradi...

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  Episode #15

  Marketing and the CTO - Collaborating for AI Adoption

  Sep 3, 202547 minS0

  <p>This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.<br /><br />Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.<br /><br />Key discussion points include:</p>Topic Objectives: Defining t...

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  Episode #14

  AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute

  Jul 2, 202548 minS0

  <p>In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.</p><p>Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition.</p><p><br />The conversation delves into...

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  Episode #13

  Integrating AI at Scale: Stress-testing your organization - Hadley Ferguson, Uber

  Jun 17, 202549 minS0

  <p>In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to...

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  Episode #12

  Riding the AI Wave

  Mar 25, 202537 minS0

  <p>Key Takeaways for Marketers</p><p>The podcast unveils critical insights about AI's role in modern marketing:</p>Democratizing Opportunity: AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation.Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively suggests, imagine approaching marketing like stand-up comedy - using AI to get closer to your audience and create emotionally resonant content.Strategic Implementation: Only 20-21% of companies are truly implementing AI beyond pilot projects. This presents a significant...

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