AI GTM WTF

AI GTM WTF is where founders, sellers, and operators cut through the hype and talk about what’s actually working in AI go-to-market. No fluff, no buzzwords—just raw stories, frameworks, and experiments from the frontlines. If you’re tired of the same playbook takes and want unfiltered conversations that push your GTM thinking forward, this is your show.

AI GTM WTF is a business podcast hosted by Nevara, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Nevara hosts AI GTM WTF, a business show with 18 episodes published.

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  AI GTM WTF

  AI GTM WTF EP 18 | The Real Reason SaaS Failed at Productivity

  Apr 16, 202646 minS0

  <p>Most ex-VPs of Sales defend their old playbook for the rest of their careers.<br />Germain Brion just spent 60 minutes on AI GTM WTF podcast dismantling his.<br />And the one he's dismantling isn't some scrappy early-stage motion. <br />It's the engine that took Chargebee from 3 reps to 150, revenue up 100x, ASP up 30x, NRR to 135%, and a $3.5B valuation.<br />I know the engine. I worked for him.<br />Not the generic "AI is changing everything" take on this episode. <br />Specifics:<br />→ The LDR layer he scaled at Chargebee? Gone. Clay and Unify already replaced it. <br />→ Emai...

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  AI GTM WTF

  AI GTM WTF 17 | The tool your company won't buy you? Build it.

  Apr 16, 202654 minS0

  <p>The tool your company won't buy you? Build it.</p><p><br />That's what Jeff Ignacio did.<br />Two decades at Google, AWS, and Vizier — scaling one company from $10M to $70M ARR in three years. Now a fractional GTM advisor. And a solo builder shipping production-grade tools without a single engineer on payroll.<br />His LinkedIn content tool — DraftGrain — has a voice fingerprint engine, post approval lifecycle, direct LinkedIn and X API integration, and a self-improving feedback loop that learns from your edits.<br />Comparable tools charge $200/month. Jeff charges $20.<br />He built it alone. In five weeks.<br />H...

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  AI GTM WTF

  AI GTM WTF 16 | Discovery Calls Are Dead in 2026

  Feb 27, 202641 minS0

  <p>Your prospect has been on 4 of these discovery calls this week already. </p><p>Most AEs think they’re "finding pain."</p><p>What they’re actually doing:</p><p>Prospect joins call.</p><p>Gets hit with "Walk me through your process."</p><p>Then "What are your top 3 priorities?</p><p>Ends with "What keeps you up at night?</p><p>"It's a homework tax.</p><p>And your buyer is exhausted.</p><p>Here’s what nobody says out loud: the prospect already told you their problems. </p><p>In the email. </p><p>On the websit...

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  AI GTM WTF

  AI GTM WTF 15 | Your Best Pipeline Might Be Free

  Feb 20, 202648 minS0

  <p>But what if the real problem isn’t your messaging — it’s that you’re asking too soon?In this episode, we break down why only 3–4% of your market is actually in-market… and why chasing meetings is killing your pipeline.You’ll learn:Why value-first marketing outperforms pitch-first salesHow to create lead magnets that actually generate intentThe psychology behind “give before you ask”How to use transcripts + real customer data to build authority contentWhy most founders misunderstand lead magnets completelyHow to test ICP pain points before scaling GTMThe difference between engagement and actual buying intentHow value-first outreach increased response rates from 1.4% to...

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  AI GTM WTF

  AI GTM WTF 14 | What Founders Get Wrong About Outbound Before PMF

  Jan 16, 202637 minS0

  <p>We need to hire an SDR. No. </p><p><br></p><p>You don't.</p><p><br></p><p>On Today's episode of AI GTM, I sat down with John Karsant (bootstrapped to 60 employees, runs one of the top appointment setting agencies LevelUp Leads) and he didn't hold back on what founders get wrong about GTM.</p><p>The brutal truth? Most founders say they have a "GTM problem" when they really have a judgment problem.</p><p><br></p><p>Here's what we covered:</p><p>→ Why you should close your first 10-20 customers yourself (not hire sales) </p>...

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