
Episode #27
Perplexity and the New Era of AI Advertising
Conversational AI platforms are rapidly reshaping digital discovery, but monetizing AI-generated answers is proving far more complex than traditional search advertising. In this episode, you'll learn how Perplexity experimented with sponsored follow-up questions and why the model struggled to gain traction. The discussion explores the deeper challenges facing conversational advertising, including trust, brand safety, attribution, measurement, and the tension between user experience and monetization inside AI-driven interfaces. The episode then shifts to a practical framework for winning visibility in AI search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). You'll discover how brands can create citation-ready content, build proof-driven landing pages, strengthen off-domain corroboration, and use automated answer audits to improve visibility across platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. Whether you're a marketer, founder, SEO leader, or growth strategist, this episode provides actionable insights into how brands can adapt to the next generation of AI-powered discovery and conversational search. Want more AI marketing insights? Visit https://www.busylike.com for in-depth articles, practical guides, industry news, and growth strategies designed for marketers, founders, and business leaders navigating the age of AI.

