AI Today with Lou Bortone

AI Today is a daily livestream and podcast hosted by Lou Bortone that demystifies AI for small business owners. Each episode delivers quick, actionable insights on the latest AI tools, trends, and especially video-related tech — all without the overwhelm or jargon. It’s a go-to resource for entrepreneurs who want to work smarter, stay relevant, and keep the human touch in a tech-driven world.Perfect for solopreneurs, coaches, and creatives who want to embrace AI without losing their voice or their values. Visit us at AiToday.live

AI Today with Lou Bortone is a business podcast hosted by Lou Bortone, with 47 episodes on record and a Required Pod Score of 80.

Lou Bortone hosts AI Today with Lou Bortone, a business show with 47 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #5

  Look Confident on Camera Over 45: Style, Branding, and AI Avatars with Dawn-Marie Mutell

  Sep 29, 202621 minS2

  Lou welcomes longtime friend and wardrobe consultant Dawn-Marie Mutell, the “Fashion Mistress,” to discuss why many people—especially over 40—hesitate to show up on video even though video builds trust and helps with AI findability. Dawn-Marie shares mindset advice to focus on helping one person, stop worrying about judgment, and use tools like re-recording and teleprompters to stay on track. She offers practical on-camera image tips, including using good lighting, choosing clothing colors that contrast your background and match your skin temperature, and building a simple “uniform” or capsule wardrobe that supports your brand. They also discuss backgrounds, using Canva for graphics, and Dawn-Marie’s positive view of AI avatars/digital twins like HeyGen to save time while maintaining signature style. She shares how to reach her, a free 10-day visibility challenge, and her six-week program, Turn On Your Star Power. 00:00 Welcome and Introductions 00:41 Why Video Matters for AI 01:28 Beating Camera Fear 03:07 Simple Confidence Hacks 03:57 Teleprompters and Retakes 04:57 Look Polished on Camera 06:43 Build a Signature Style 08:26 Authenticity and Authority 09:49 Hair Makeup and Accessories 12:34 Background and Branding Setup 14:18 AI Avatars and Digital Twins 17:28 How to Work With Dawn 18:08 Client Story and Services 19:03 Wrap Up and Final Thanks 19:45 Bonus Free Challenge and Course 21:04 Final Sign Off

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  Episode #4

  The AI Accountant: How AI Will Disrupt Accounting with Peter McCarroll

  Sep 22, 202634 minS2

  Lou Bortone interviews Peter McCarroll (the “AI Accountant”) about how AI is rapidly disrupting accounting due to the industry’s transactional, repetitive work and large rules-based knowledge base, with major change expected within about two years. They discuss improved reliability from newer reasoning models, but stress AI still needs professional judgment, review, and accountability—AI vendors won’t cover penalties or liability if outputs are wrong. Peter explains why he focuses his content on accountants, the tradeoff of branding on LinkedIn, and the resistance among firms that treat AI as a fad. Practical uses include AI for document retrieval from email, spreadsheet-based categorization for micro businesses, and faster month-end closes moving accounting from “rear-view mirror” to near real-time dashboards and advisory “co-pilot” work. They note QuickBooks/Xero AI is still hit-or-miss, mention Digits, Puzzle, and Kick, and Peter prefers Claude while also using ChatGPT and Gemini. 00:00 Meet the AI Accountant 00:57 Why Accounting Gets Disrupted 03:03 Reasoning Models and Trust 04:33 Math Limits and Human Judgment 05:30 Branding as AI Accountant 07:20 Ostrich Mistake and Accountability 11:01 What to Delegate to AI 14:51 What to Expect from Your Accountant 19:36 Software Shift to Real Time Books 21:20 Claude vs ChatGPT in Practice 22:42 Beyond Efficiency to Growth 26:45 Drive the Truck Story 30:04 Wrap Up and Where to Find Pete

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  Episode #3

  Why AI Is Making Marketing’s “Do More With Less” Problem Worse | Lisa Cole

  Sep 15, 202628 minS2

  On AI Today, host interviews Lisa Cole, CMO and AI Officer at 2X, a global B2B go-to-market subscription services provider that lets mid-market and enterprise teams subscribe to marketing talent without long-term contracts to add skills and flexible capacity without operational burden. Cole explains the “marketing resource paradox” and argues AI is worsening it by changing how buyers research and purchase—requiring brands to be findable and chosen by both humans and agents—while also fueling the misconception that AI can replace marketing teams. She stresses humans are still needed for judgment, differentiation, accuracy, and customer expectations, and discusses her book The Limitless CMO, covering running marketing like a professional services business, mixing outsourcing models, and frameworks to adopt AI. She also describes 2X’s AI Center of Excellence and its focus on practical AI adoption across varying client tech stacks. 00:00 Welcome and Guest Intro 00:20 What 2X Does 01:35 Marketing Resource Paradox 04:24 Why Humans Still Matter 06:06 AI Reasoning Pitfalls 07:52 The Limitless CMO 12:23 Why AI Efforts Stall 14:49 Run Marketing Like Services 17:02 Own Outsource Automate 18:48 Built for the Past Signs 20:24 Rapid Change Opportunity 21:31 Where to Find Lisa 22:08 AI Center of Excellence 24:00 Closing Thanks

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  Episode #2

  Vibe Coding, Custom AI Tools & Spark Lab with Kim Doyal

  Sep 8, 202638 minS2

  Can you build custom software applications without knowing how to code? In this episode of AI Today, host Lou Bortone chats with digital pioneer Kim Doyal (founder of Spark Lab) about the power of "vibe coding" and how AI is democratizing app development for non-technical creators. Discover how Kim uses Claude Code, VS Code, and Supabase to build functional web apps, why your domain experience is your greatest asset, and how to create bespoke micro-tools for your audience. Key Topics Covered: The transition from WordPress web design to modern AI vibe coding How non-technical creators can build software using Claude Code and VS Code Why small, bespoke problem-solving tools beat giant enterprise software Creating interactive lead magnets, custom hubs, and AI concierges Overcoming tech fear and treating AI as an interactive partner Everyday dictation tools like Willow Voice and WhisperFlow

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  Episode #1

  How AI Search is Changing SEO Forever | AI Today Podcast

  Sep 1, 202624 minS2

  Is AI search killing traditional SEO? In this episode of AI Today, Kathryn Tsoukalas (Director of Marketing at Brick Marketing) explains how AI engines, top-of-page answers, and AEO/GEO are altering the way customers find your business online. Discover why visitors land on your site later in the buying process, how to conduct a brand cleanup so AI engines don't get confused, and how to optimize your content across directories, LinkedIn, and video transcripts.

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