
Episode #20
Friendly Competitors with Skip and Dr. Bruce Lund
Today Skip welcomes back Dr. Bruce Lund to podcast to discuss sales coaching across commoditized industries and why “sales is sales” despite market nuances. Bruce shares his background launching 90 Day Sales Manager nearly 10 years ago, moving from academia with a PhD in human performance into coaching loan officers, real estate agents, and finance professionals. They explore why people claim their market is “unique,” how that mindset becomes a crutch, and why coaches don’t need to have personally produced $100M to be effective. Bruce outlines Accountable CRM, built to drive daily activity, accountability, and KPI visibility with high adoption through simplicity and gamification, especially for community banks and credit unions. They close on being a proactive “mortgage advisor” and share how to connect via AccountableCRM.com, 90DaySales.com, and @brucelund.

