
Episode #28
Episode 28 - Why Your Distribution Strategy Fails: Beyond the MBA Textbooks
<p>In this episode of "All About Supply Chain," we dive deep into the "hardest part" of the supply chain: Distribution in Tier 2 and Tier 3 markets, often referred to as Bharat.Our guest, Tushar—an IIT and IIM alumnus with a background in giants like Indian Oil and CEAT, and the founder of His Vitals—shares his journey of scaling an EV startup 3-5x by building a network of over 350 dealers from scratch. This conversation moves beyond generic theory to explore the unspoken "psychographic" and economic realities of ground-level distribution that you won't find in textbooks.Timestamps02:05 → Definition - Distri...

