All The Hats

All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.

All The Hats is a business podcast hosted by Optise, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Optise hosts All The Hats, a business show with 17 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  All The Hats

  Make 5K Work Like 50K

  Feb 3, 202639 minS0

  What would you actually do with a $5,000 marketing budget?<br /><br />In this episode of All the Hats, Ómar Thor Ómarsson gets put on the spot. It’s 2026, the budget is tight, and every dollar has to count. Alicja Lei hands Ómar a $5,000 annual marketing budget and asks the hard questions: what actually moves buyers, what is a waste of money, and where should small B2B teams focus when there is no room for error.<br /><br />Together, they walk through a real, line-by-line breakdown of how to spend that budget across tools, content, distribution, events, and partnerships. From organ...

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  All The Hats

  Why We Ditched Google Analytics

  Jan 20, 202644 minS0

  Google Analytics tells you everything and somehow nothing at the same time.<br /><br />In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Edward Ford, co-founder of Hamu and longtime B2B SaaS marketer, to unpack why Google Analytics has become a poor fit for modern B2B teams. Edward shares his firsthand frustration with GA4, from bloated dashboards to insights that are impossible to act on when you are wearing too many hats.<br /><br />The conversation shifts into what B2B marketers actually need from analytics: clarity, speed, and answers tied to...

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  All The Hats

  Why Product Led Beats Old Playbooks

  Jan 6, 202659 minS0

  Product-led growth sounds simple until you actually try to do it.<br /><br />In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with product-led growth expert Leah Tharin to unpack what PLG really means, where most teams get it wrong, and why it is not a replacement for sales, but a different way of earning trust. Leah breaks down the realities of self-serve motions, freemiums, trials, and why most companies struggle to turn interest into long-term growth.<br /><br />They also get into the hard truths behind differentiation, ICPs, and why trust is now th...

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  All The Hats

  The Real Purpose of a B2B Website

  Dec 16, 20251h 8mS0

  Building a great website isn’t just about design — it’s about people, process, and politics. <br /><br />In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei sit down with Tas Bober, host of Notorious B2B and founder of The Scroll Lab, to unpack what it really takes to build B2B websites that perform. From handling endless stakeholder opinions to balancing brand and demand priorities, Tas shares hard-won lessons from over 400 site projects and 15 years in the trenches. <br /><br />They talk about what makes a great B2B site, who should actually own it, and h...

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  All The Hats

  Your Website Is Your Top Rep

  Dec 2, 202544 minS0

  Your homepage is your hardest-working salesperson — or your weakest one.<br />In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei break down why your website should be treated like your top sales rep, not a static brochure. They dig into what makes a homepage actually convert, why clarity always beats cleverness, and how to turn your messaging into something buyers immediately trust.<br /><br />From anchor statements to proof sections and the “show, don’t tell” mindset, this episode dives into how small B2B teams can turn their sites into conversion machines without overcomplicating the design.<br...

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