
Episode #18
AI-Driven Lead Generation | Toby Blatchford-Tagg | S1E18
AI Is Rewriting Lead Generation: What Happens When Prospecting Becomes Automated? In this episode of Alt Consulting: AI Adoption Conversations, Utsav Bhatt speaks with Toby Blatchford-Tagg, founder of UK-based B2B lead generation agency The Lead Lab, about how AI is transforming lead generation, sales outreach, and business development. Over the last two decades, lead generation has evolved from manual telemarketing and cold calling to LinkedIn automation, AI-powered outreach, and intelligent prospecting systems. Toby shares his firsthand experience of navigating this shift, including how he transformed a 40-person telemarketing operation into a modern lead generation business built around automation and scalable outreach. Key topics covered in this conversation include: • How AI is disrupting traditional lead generation and outbound sales • Why telemarketing and cold calling are becoming increasingly difficult • The rise of LinkedIn automation as a B2B lead generation channel • What a modern B2B lead generation process looks like today • How companies can use AI and automation to improve sales prospecting • Why email marketing effectiveness has declined in recent years • The role of data quality, messaging, and response management in outbound success • Real-world benchmarks for LinkedIn outreach response rates and conversion rates • The future of AI-powered calling and conversational AI agents • Lessons business leaders can learn from successfully adapting to technological disruption Toby also discusses how one client achieved a 4x improvement in performance by shifting budget from traditional email outreach to LinkedIn-based lead generation, highlighting the growing importance of testing new channels as buyer behavior evolves. Beyond lead generation tactics, this conversation explores a broader leadership lesson: successful AI adoption is not simply about deploying technology. It requires continuous experimentation, willingness to challenge existing business models, and the courage to reinvent how work gets done. If you’re a founder, sales leader, marketing executive, business owner, or anyone interested in AI adoption, B2B sales, revenue growth, and digital transformation, this episode offers practical insights into how customer acquisition is changing in the AI era. Topics: AI Adoption, Lead Generation, B2B Sales, LinkedIn Automation, AI in Sales, Sales Prospecting, Business Development, Revenue Growth, AI Transformation, Digital Marketing, Outbound Sales, Sales Automation, Customer Acquisition, AI Strategy, Organizational Transformation #AIAdoption #LeadGeneration #B2BSales #LinkedInAutomation #SalesAutomation #ArtificialIntelligence #BusinessDevelopment #RevenueGrowth #DigitalTransformation #AITransformation #SalesProspecting #CustomerAcquisition #AltConsulting #AIPodcast #FutureOfWork

