Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Alt Marketing School is a business podcast hosted by Fab Giovanetti, with 361 episodes on record and a Required Pod Score of 80.

Fab Giovanetti hosts Alt Marketing School, a business show with 361 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #315

  EP 315 - Paid Social's Quiet AI Takeover

  Sep 27, 202626 minS9

  Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand: join the challenge AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year? From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free. ABOUT YOUR TEACHER Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line. LinkedIn: Becca Holloway Instagram: beccasocialstudio BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes
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  Episode #314

  EP 314 - Step Away Burn Out. Rust Out is Coming for Marketers

  Sep 20, 202625 minS9

  Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out. They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact. ABOUT YOUR TEACHER Paulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout. Website: paulinafsolutions.com LinkedIn: Paulina Folaron BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes
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  Episode #313

  EP 313 - Three Brand Activations You Can Steal This Week

  Sep 16, 202628 minS9

  Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold. ABOUT YOUR TEACHER About your teacher Lara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them. She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic. LinkedIn: Lara Parry Instagram: l.i.pstudio BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes
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  Episode #312

  EP 312 - How to Pitch What Clients Actually Need

  Sep 13, 202618 minS9

  Meet Margaret, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab and Margaret get into what actually makes a pitch land: context switching between totally different clients without losing your edge, and figuring out who's really signing off on the budget (hint: it's not always the person sat across from you). ABOUT YOUR TEACHER Margaret Ward is the Founder and Managing Director behind CC Consultancy, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset. Known for blending bold strategy with creative storytelling, Margaret and her team have worked with brands across fashion, wellness, homeware, and gifting to design high-converting emails that feel human and drive real results. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes
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  Episode #311

  EP 311 - It's Time to Break This One Career Rule

  Sep 6, 202613 minS9

  Meet Mercy, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click Fab brings speaker Mercy back on the podcast to chat career rules, process improvement for better outcomes. ABOUT YOUR TEACHER Mercy is a multi-award-winning marketer and the founder of Who You Know (WYK), a future workforce consultancy shaping the talent of tomorrow through learning. WYK provides a learning ecosystem to support organisations in understanding, connecting with, and recruiting incoming talent through intergenerational learning, mentorship, and strategic insight. She is passionate about platforming talent, building community and connecting people to opportunity. Instagram: click LinkedIn: click BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS Collect and showcase testimonials effortlessly with Senja Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing Grab 3 months of Canva Pro free with code ALTMARKETING3: click here View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes

Recent guests on Alt Marketing School. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.