Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Alt Marketing School is a business podcast hosted by Fab Giovanetti, with 353 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Fab Giovanetti hosts Alt Marketing School, a business show with 353 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #307

  EP 307 - What Marketers Should Know about the EU AI Act

  Aug 19, 202629 minS9

  Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage. ABOUT YOUR TEACHER Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK. Website: click here Join the free masterclass for small businesses, startups and sole traders across Scotland and the UK who need to understand where they actually stand, without wading through material built for organisations ten times their size: RSVP here BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

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  Episode #306

  EP 306 - Future-Proofing Your Marketing Career

  Aug 16, 202617 minS9

  Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Skip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media at iHeartMedia. His work in marketing technology and advertising strategy has been featured in Forbes, and he was named a Top 100 Innovator & Entrepreneur in 2026. He hosts The Advertising Podcast and helps agencies and brands scale modern advertising. Links: LinkedIn | Instagram | Website BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

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  Episode #305

  EP 305 - The Simple Way to Stand Out as an Independent Agency

  Aug 12, 202617 minS9

  Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschool Small agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business If you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie agencies can win by leaning into personality, sharpening their niche, and building simple systems that actually bring in leads with the great Ben Abbott, who’ll be joining us for our Summer School Grand Finale. ABOUT YOUR TEACHER Ben Abbott is the co-founder of White Tiger Digital, a performance-driven digital marketing agency helping businesses generate measurable growth through SEO, paid advertising, lead generation and web development. Known for his straight-talking, commercially focused approach, Ben specialises in building marketing strategies that drive enquiries, revenue and long-term visibility — with a particular focus on AI-driven search and local lead generation. LinkedIn: linkedin.com/in/thebenabbott BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

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  Episode #304

  EP 304 - Getting Into Marketing When You Have “No Experience”

  Aug 9, 202612 minS9

  Laurie Macpherson shows how you can break into marketing and boost your business on LinkedIn—even if you’ve never had any experience. Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool ABOUT YOUR TEACHER Laurie is a respected Career and LinkedIn mentor who has been supporting people to find work for the last 10 years. She has used LinkedIn to grow the career mentoring side of her business for the last 6 years, and now generates around 40% of her revenue from a cold audience on the platform, without ever being corporate, or saying that she's "delighted to announce!" She helps business owners to be R.E.A.L on LinkedIn so that their potential customers, collaborators and referral partners understand "why them", and they are able to be heard above the noise in a crowded market. Connect on Linkedin: LinkedIn Connect on instagram: Instagram Check out the website: Website BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification OUR SPONSORS From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more View all sponsors and offers SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes
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  Episode #303

  EP 303 - Founder-Led Content: Why Your Face Is Your Best Marketing Strategy

  Aug 5, 202615 minS9

  Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business In this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding. ABOUT OUR TEACHER Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing 'done with you' coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience. Linkedin: linkedin.com/in/jessicasophiabruno/ Instagram: https://instagram.com/thatjessbruno BECOME A SMARTER MARKETER Get weekly lessons in your inbox for £0: Signup for the newsletter CONNECT WITH AMS Our course library Our certification SUPPORT Leave a review on Apple Podcasts Leave a rating on Spotify

  ListenShow Notes

Recent guests on Alt Marketing School. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.