Episode #560
#560 - Drive Amazon Traffic Without Paying for Ads
Could an AI influencer send shoppers to your Amazon products? Discover how videos made for under $1 can drive organic traffic, build an audience, and help grow without paying to boost posts. What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon? Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content. Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand. For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand. In episode 560 of the AM/PM Podcast, Bradley and Liz discuss: 00:00 - Introduction 07:46 - Brand Examples And External Traffic 16:02 - Meet The AI Influencers 18:12 - Finding Scripts And Researching Content 23:53 - Creating AI Video Scenes In Google Flow 32:28 - Turning Viewer Comments Into Product Traffic 35:08 - Automating AI Video Production 42:37 - AI Disclosures And Brand Trust 44:41 - Breaking Down Video Creation Costs 46:08 - Distributing Videos On Instagram And Facebook
