Ambitious Podcast

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

Ambitious Podcast is a business podcast hosted by Kate Perkovic, with 140 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kate Perkovic hosts Ambitious Podcast, a business show with 140 episodes published.

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  Episode #139

  EP.139: Why Your Sales Funnel Stopped Working

  Aug 13, 202640 min

  Something has shifted, and you've felt it. Getting leads, warming them, converting them - it all feels harder than it did a few years ago. This episode is the explanation you've been waiting for, and more importantly, the update your business model probably needs. The funnel you built in 2021 is not the funnel that works in 2026. The market is more saturated, buyers are more skeptical, and the trust recession is real. People are not clicking your ad and becoming clients. They're clicking your ad, verifying your social, binging your podcast, checking your website, and then maybe applying. The customer journey is no longer a straight line. It's a ball of yarn, and if your ecosystem isn't designed for that, you're losing people at every point they don't find what they're looking for. In this episode Kate breaks down exactly what has changed, from how people find you to how they decide to buy. We cover why social is now the search engine, why information is no longer your leverage point now that AI exists, and why the value-value-value-pitch model your audience can see coming from three posts away is quietly killing your conversions. She gets into the four stages of the new customer ecosystem, why long-form content is doing the job webinars used to do, why giving your best content away freely is now a competitive advantage, and why the thing actually causing people to buy right now is problem urgency, not fake countdown timers. If you have people watching, consuming, and circling but not converting, this episode shows you exactly where your ecosystem is broken and what to fix first. DM Kate on Instagram with "funnel audit" if you want her eyes on your ecosystem. Timestamps: 01:51 Post Covid Saturation 07:42 Trust Recession Verification 09:49 Discovery via Social SEO 12:40 Perspective Beats Information 17:50 Nurture with Long Form 23:06 Sell Without the Pitch 27:39 Slower Sales Two Paths 32:12 Audit Your Ecosystem 36:15 Convert with Problem Urgency To join the Ambitious Network for free, click HERE . To connect with Kate on Instagram, click ⁠HERE⁠ . To apply for ITI, click ⁠HERE⁠ . To submit a question to be answered on the podcast, click HERE .

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  Episode #138

  EP.138: Stuck at the Same Revenue Every Month?

  Aug 6, 202644 min

  Same numbers as last week. Same as the week before. You're doing everything right, and nothing is moving. That's a plateau. And the plateau itself isn't the real problem. The voice that shows up next to it, the one that says this is permanent, that you've peaked, that whatever you had is gone, that's the problem. This episode is the resource Kate comes back to herself, and the one she sends clients to every time growth goes flat. She breaks down the three mindset traps that make a plateau worse than it needs to be, and then the four actual root causes she audits when a client is stuck: an offer ceiling, a marketing ceiling, a systems ceiling, and an energetic one. Most people assume a plateau is a marketing and sales problem and throw more volume at it. Nine times out of ten, it's something else entirely. Growth is a staircase, not a straight line. This episode shows you what to do on the flat part. If you're in one right now, DM Kate the word "plateau" on Instagram. Timestamps: 03:51 Growth Is Staircase 07:39 Spiral And Identity 10:57 Hockey Stick Lesson 14:26 Comparison And Urgency 19:40 Four Plateau Audits 19:53 Offer Capacity Ceiling 23:49 Marketing Pond Problem 27:34 Systems Bottleneck Fix 30:23 Energy Leadership Lid 34:24 Regulate Then Diagnose 38:28 Small Tweaks Win To join the Ambitious Network for free, click HERE . To connect with Kate on Instagram, click ⁠HERE⁠ . To apply for ITI, click ⁠HERE⁠ . To submit a question to be answered on the podcast, click HERE .

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  Episode #137

  EP.137: How to Take Maternity Leave When YOU Are the Business

  Jul 30, 202646 min

  Nobody posts the messy middle of planning a business around a baby. You see the pregnancy announcement. You see her back at her desk a few months later. What happens in between, the finances, the team, the client conversations, the fear that the whole thing falls apart the moment you step back, that part nobody talks about. Until now. This episode is for the woman who wants to have a family and a business and isn't willing to blow up either one to get there. Kate doesn't have kids yet, but she's helped dozens of clients through this exact season, and what she's seen consistently is that the logistics are almost never the real problem. The real problem is the quiet belief that you are the business, and that without your constant presence, it stops working. This episode dismantles that belief and then gives you the actual plan. Kate walks through the three pressures that show up for almost every woman in this season: the fear of disappearing from your audience while you're out, the guilt of handing things off, and the trap of measuring your leave against what someone else did online. She then gets into the four things to build before you go, including how to document your processes so the business can run without you having to explain everything from a delivery room, why the test run matters and when to do it, what to actually say in a client announcement and when to send it, and the financial formula for building a runway that doesn't require you to sprint back to your desk at six weeks postpartum. She also shares a real client story of a woman who took nine months and kept 30 out of 32 clients because the system held. The business not needing you in every moment isn't a sign you don't matter. It's a sign you actually know how to run one. This episode shows you how to build that. Timestamps: 20:25 Strategy Starts With Offers 21:23 Delegate What You Do 22:49 Onboarding Without You 23:36 Standardize Reviews 28:45 Pressure Test Systems 30:05 Announce Maternity Leave 35:52 Financial Runway Planning 39:32 Design For Future You To join the Ambitious Network for free, click HERE . To connect with Kate on Instagram, click ⁠HERE⁠ . To apply for ITI, click ⁠HERE⁠ . To submit a question to be answered on the podcast, click HERE .

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  Episode #136

  EP.136: Stuck in Your Comfort Zone? How to Know If You're Justifying Fear or Making a Smart Choice

  Jul 23, 202643 min

  Comfort is not lazy. It's actually one of the most sophisticated opponents you're going to face in business. It comes to the table with logical arguments, reasonable timelines, and a really convincing case for why now is not the right time. And if you're not paying close attention, you'll lose to it every single round without ever realizing you were in a negotiation at all. Today's episode is about exactly that: the way comfort quietly disguises itself as strategy, preparation, and responsibility, and the four specific tactics it uses to keep you exactly where you are. If you've ever re-edited something that was already good enough, postponed a launch until things slow down, kept a client at a rate you stopped believing in six months ago, or filled an entire day with productive tasks that had nothing to do with the actual thing you needed to do, this one is going to land hard. Kate breaks down the four negotiation styles comfort uses against you: delay, dilution, justification, and substitution. She gets into how to tell the difference between a genuinely intuitive no and a fear-based one (your body actually knows the difference), why the most dangerous delays feel completely rational on the surface, and why the relief you feel when you push something off is almost always followed by something heavier. She also walks through her own real moments of negotiating with comfort, including a stage appearance she almost bailed on and a conversation she almost rescheduled, and shares the exact framework she uses to price a delay honestly so the cost of staying still becomes impossible to ignore. Because the discomfort of doing the hard thing is short. The cost of not doing it compounds every single day. This episode makes that math very hard to unsee. Timestamps: 07:24 Patterns of Avoidance 13:20 Body Signals and Relief 18:38 Four Comfort Tactics 18:49 Delay and Moving Goalposts 21:30 Dilution and Playing Small 24:43 Justifying Inaction 29:55 Substitution Procrastination 32:50 Pay Upfront To join the Ambitious Network for free, click HERE . To connect with Kate on Instagram, click ⁠HERE⁠ . To apply for ITI, click ⁠HERE⁠ . To submit a question to be answered on the podcast, click HERE .

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  Episode #133

  EP.135: First-Gen Entrepreneur Isolation: How to Build Your Own Safety Net

  Jul 16, 202641 min

  Nobody hands you a manual for this. There's no parent to call when a client ghosts an invoice, no older sibling who's been through a slow month in their own business, no family member who can tell you what it actually feels like to be the one holding the contract. When you're the first entrepreneur in your family, and especially the first woman, you are the roadmap. You're not following one. This episode is for the woman who knows that feeling. The one who loves her family completely and still can't fully explain what she's navigating. The one who shrinks her wins in certain rooms, who carries the weight of being watched, who's quietly become the financial anchor for people who don't entirely understand the business she's running. This is the episode Kate comes back to on the hard days, and she's making it for you to do the same. We get into what it actually means to sit inside this kind of isolation, not just the surface version of "nobody gets me," but the specific layers that stack when you're the first entrepreneur and the first woman and possibly the first breadwinner all at once. Kate names four distinct pressures that show up for first-gen entrepreneurs, including the guilt that comes with outpacing people you love, the way slow months hit differently when someone said it would happen, and the silent shrinking that happens when success starts to feel like something you need to hide. Then she gets into the three things that actually move the needle: building your own financial net before you need it, building an advisory circle instead of expecting your existing one to fill that role, and the permission slip nobody is ever going to hand you that you've been waiting on anyway. Being first is heavy. It's also a specific kind of power most people never get to hold. This episode is about learning to carry both. Timestamps: 01:52 Naming The Isolation 08:28 Rewriting The Story 10:00 Watched Pressure 14:04 No Safety Net 19:04 Legacy Weight 23:46 Build Your Triage Team 27:24 Guilt Of Outpacing 30:59 Three Ways Forward 37:57 Turn Pressure Into Power 39:14 Final Permission Slip To join the Ambitious Network for free, click HERE . To connect with Kate on Instagram, click ⁠HERE⁠ . To apply for ITI, click ⁠HERE⁠ . To submit a question to be answered on the podcast, click HERE .

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