
Episode #401
Rhoades Ranch: Genetics Developed with a Purpose
There is something to be said for developing cattle in the same kind of environment where you expect them to perform. That philosophy has been at the heart of Rhoades Ranch in Cambria, California, since the program began in 2006. Rhoades Ranch develops its cattle in rough country that asks them to travel, stay sound, and prove their ability to perform. The goal is straightforward: produce bulls with the durability and athleticism to cover country and reach cows while combining those practical traits with strong phenotype and a balanced EPD package. The result is a powerful set of Angus genetics made for the seedstock breeder and commercial producer alike. I really enjoyed talking with Justin Rhoades for this episode of Genetics & the Gavel. One thing became apparent very quickly during our conversation: Justin genuinely wants to help improve his customers' genetics. He isn't simply interested in selling bulls. He thinks about where those genetics are headed, what his customers are trying to accomplish, and how Rhoades Ranch cattle can help advance their programs. I think that mindset says a lot about the Rhoades program. Today's cattle producers have access to more genetic information than ever before, and Rhoades Ranch embraces the opportunity to make genetic progress. At the same time, Justin understands that the numbers have to translate into cattle that work in the real world. For seedstock producers, that means genetics with the potential to complement a breeding program and create the next generation of cattle. For commercial cattlemen, it means bulls expected to travel, remain durable, breed cows and sire calves that can add value. It's about finding balance between genetic progress and practical performance. That philosophy will be on display at the Rhoades Ranch Annual Production Sale on September 5, 2026, in Cambria, California. Justin and I talked about the depth of this year's offering and the opportunities available for cattlemen with different breeding objectives. But the sale isn't limited to Angus genetics. Rhoades Ranch will also offer working horses and working cow dogs, and I think those animals add another dimension to the story of this operation. Anyone who has spent much time around a working cattle ranch understands the value of a dependable horse and a good cow dog. They aren't there for decoration—they are part of getting the job done. In many ways, that fits perfectly with the philosophy behind the Rhoades cattle. Whether you're talking about bulls, horses or dogs, usefulness matters. What I appreciated most from my conversation with Justin was his focus on the people who ultimately put these genetics to work. There is plenty of excitement surrounding a powerful set of Angus genetics, but behind the pedigrees, EPDs, and phenotype are cattlemen trying to make their next calf crop better than the last. Justin understands that. For anyone considering the Rhoades Ranch offering, I encourage you to listen to our conversation on Genetics & the Gavel, powered by American Cattlemen Media, spend some time studying the offering, and visit with Justin about what you're trying to accomplish in your own program. The Rhoades Ranch Annual Production Sale is on September 5, 2026, at 1:00 PM Pacific in Cambria, California. Whether you're looking for Angus genetics to advance a seedstock program, bulls to strengthen a commercial cow herd, or working horses and cow dogs for the ranch, there is plenty worth taking a look at. At the end of the day, the Rhoades Ranch philosophy is pretty simple: develop genetics with a purpose and help customers make their cattle better. For previous episodes of Genetics & the Gavel, please visit: www.americancattlemen.com. American Cattlemen Podcast is Sponsored By: Moly Manufacturing Central Life Sciences Medgene Forge






