Join Byron weekly while he chats with founders, creators and self-starters about how they started and where they are now. The aim is to understand the mental frameworks and hurdles around getting started and to find out more about their industries. Hosted on Acast. See acast.com/privacy for more information.
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What is Another Excuse | Entrepreneurship, Business, Insights, Fears?
Another Excuse | Entrepreneurship, Business, Insights, Fears is a business podcast hosted by Byron Grealy, with 76 episodes on record and a Required Pod Score of 82. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Byron Grealy hosts Another Excuse | Entrepreneurship, Business, Insights, Fears, a business show with 76 episodes published.
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Episode #76
#76 Why founders keep hiring the wrong people (and what to do instead)
Jun 24, 20251h 20mS0
<p>Logan Merrick is the co-founder of Willbound, a company helping founder-led businesses hire elite talent from the Philippines. </p><br><p>In this episode, we talk about why most offshore hiring fails, what founders get wrong about delegation, and how Logan rebuilt after burning out and publicly crashing his first company.</p><br><p>He shares the lessons from running a lean 7-figure e-commerce brand, how that led to building Willbound, and why the quality of your hires determines how fast, or how painfully, you scale.</p><br><p>Whether you're hiring your first operator or trying to build...
Another Excuse | Entrepreneurship, Business, Insights, Fears
#75 How to build real authority in 2025
Jun 17, 20251h 5mS0
<p>In this episode, I sit down with Sam Winsbury, founder of Kurogo, a leading personal branding agency working with founders and CEOs. Sam shares how he built Kurogo from a solo freelancing gig into a 15-person team generating 30–50 inbound leads a month through content.</p><br><p>We cover:</p><br><p>• Why personal branding is still underrated in B2B</p><p>• How Sam landed his first clients and scaled his offer</p><p>• What positioning actually means, and why most founders skip it</p><p>• The pricing lessons that took Kurogo from £500 retainers to revenue-share deals</p><p>• Hiring...
#74 This AI Powered Marketplace Is Replacing Cold Outreach with Creator Influence
Apr 14, 202550 minS0
<p>David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth.</p><br><p>In this episode, we dive into:</p><br><p>• Why cold outreach is dying — and what’s replacing it</p><p>• The power of niche creators in B2B marketing</p><p>• How Limelight is using AI and data to scale partnerships</p><p>• David’s no-BS approach to startup building</p><p>• Fundraising lessons from a second-time founder<...
#73 How Two Brothers with No Industry Experience Are Shaking Up the Drinks Market
Mar 31, 20251h 9mS0
<p>How do you build a drinks brand from scratch with zero experience, no industry connections, and giants like Bud Light as your competitors?</p><br><p>In this episode, James Smith shares how he and his brother turned a simple idea (healthier, low-sugar vodka sodas) into Arrowtown, a drinks brand that's making serious waves.</p><br><p>From disastrous first batches and legal threats to bootstrapping sales by hand-delivering cases around their hometown, James opens up about the messy reality of entrepreneurship. </p><br><p>We cover:</p><br><p>• Why their initial lack of industry experience became their gr...
#72 Why 'Following the Herd' Might Be Your Smartest Business Move Yet with Tom Ridges
Mar 24, 20251h 3mS0
<p>In this episode, I sit down with Tom Ridges, founder of Herdify, to explore how understanding human behaviour and herd mentality can revolutionize your marketing strategy. </p><br><p>Tom shares his incredible journey, from spending £70K on a failed app to discovering a unique way of using behavioural science and herd dynamics to help businesses pinpoint exactly where their customers are.</p><br><p>We dive deep into why traditional demographic marketing often fails and how Herdify achieves jaw-dropping results by tapping into the conversations customers are already having. </p><br><p>Tom also candidly reveals key lessons l...
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