Anti-Viral: A Human Approach to Marketing

Marketing became about going viral. Anti-Viral is about making it human again. This is a podcast about human marketing strategy for business owners who want to grow by building trust instead of chasing algorithms. Each episode unpacks the thinking behind marketing that actually connects with people. The kind of clarity that usually stays behind closed doors in coaching sessions and boardrooms. Hosted by Jiun Liao, with occasional guests who push the conversation further. New episodes biweekly.

Anti-Viral: A Human Approach to Marketing is a business podcast hosted by Unknown Host, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Anti-Viral: A Human Approach to Marketing, a business show with 7 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  Is AI Good Enough?

  Aug 17, 202629 minS1

  Ask almost anyone whether they'd rather talk to a person or AI when they are looking for customer service support and they'll choose a person without having to think about it. Yet they're asking AI things they used to Google, and create things they used to hire people for. Wanting human work and paying for it are two separate decisions, and only one of them ever shows up in a survey. The reality is that AI doesn't have to be better than you, it only has to get close enough that the difference of hiring someone isn't worth the cost. Especially when convenience is most of what we've been selling. This episode is me working through what's left. Where human work still holds its ground, what it means to be different instead of slightly better, and why the people most willing to pay for judgment tend to be the ones who've already paid for not having any. --- This show is hosted by Jiun Liao, owner of Lobo Media Marketing: website: https://lobomedia.ca newsletter: https://lobomedia.ca/subscribe/ --- Chapters 00:00 Intro 02:57 What's Happening to the Marketing Industry 07:05 Good Enough Is an Old Pattern 11:02 Convenience Is What We've Been Selling 13:41 The Problem With Close Enough 20:34 What's Left to Sell

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  Episode #7

  Getting Found After Google

  Jul 26, 202641 minS1

  Most of us built our entire approach to being found around one company's rules, Google. We learned them, we followed them, and it more or less worked. Now there's a new acronym going around, GEO, and entrepreneurs are trying to learn how it works when most marketers barely know either. I think the rush to understand this new system is the same rush that ended up giving us the internet we have now. Full of slop, blogs no one reads, and an intense need to cater to algorithms. So this episode is less about tactics and more about why being found works the way it does, and what it takes to be the answer someone gets handed rather than the result they scroll past. Some of it is going to sound like advice you've heard before. That's kind of the point. If you've been wondering whether your website still matters, or whether the SEO work you've been paying for was ever worth it, start here. --- This show is hosted by Jiun Liao, owner of Lobo Media Marketing: website: https://lobomedia.ca newsletter: https://lobomedia.ca/subscribe/ --- Chapters 0:00 Intro 1:40 Why SEO Advice Sucks 3:35 How AI Picks Local Businesses 6:58 How AI Picks Products 10:27 Authority, Content, and Experience 17:52 Writing for Machines Instead of People 20:12 A Short History of Blogging and SEO 26:13 Where the Term GEO Came From 30:26 How to Get Found by AI 32:36 Give People a Rabbit Hole 36:42 Why Trying to Reach Everyone Fails 40:09 SEO Ranks, GEO Answers

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  Episode #6

  What AI Can't Do

  Jun 29, 202638 minS1

  Everyone's telling you to use AI for everything right now. And if you're being honest, part of you probably wants to. It's fast, it's cheap, and it doesn't complain about deadlines. But there's a hesitation because we all get the feeling that something gets lost when a machine writes the thing that was supposed to sound like you. This episode is about finding the line. Not whether AI is good or bad for your marketing, because that conversation is already tired. The real question is what you're willing to hand over and what you're not. Because trust is getting harder to earn, and the things that build it aren't the things a machine is good at. There's a difference between saving time and giving away judgment. Between letting something do the work and letting it do the thinking. That distinction matters more than most people realize, and it's going to matter even more as the feeds fill up with content that nobody actually sat down to write. If you've been trying to figure out where AI fits in your business without losing the thing that makes your business yours, this one's for you. --- This show is hosted by Jiun Liao, owner of Lobo Media Marketing: website: https://lobomedia.ca newsletter: https://lobomedia.ca/subscribe/ --- Chapters 0:00 Intro 1:38 AI in Marketing 4:03 Everyone Is Using the Same Tools 8:17 The Trust Penalty 10:25 The Authenticity Premium 14:41 Using AI Without Losing Your Voice 19:08 AI for Reporting, SEO, and Grunt Work 25:15 Why AI Generated Content Rings Hollow 28:53 How I Actually Use AI in My Business 35:07 Why Human Marketing Still Wins

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  Episode #5

  Make Me Care

  Jun 1, 202627 minS1

  <p>The part that trips most people up isn't the channel. It's knowing what to actually say in it. We blame attention spans for this. People have the focus of a goldfish, three seconds and they're gone. But that's not really true. You'll sit through a two-hour movie or read a whole book if it's good. So it was never an attention problem. It's a "do I care about what you're telling me" problem.</p><p>This episode is about the oldest fix there is, which is storytelling. It's the thing you already do without thinking. When something interesting happens...

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  Episode #4

  Busy Is Not a Strategy

  May 19, 202634 minS1

  <p>You already know the internet is noisy. You know the algorithm isn't your friend. So you did what everyone told you to do. You got busier. More posts, more platforms, more ads. And it worked, sort of. But the clients that actually came? They came the same way they always did. A referral, a conversation, someone who already trusted you.</p><p></p><p>That's the gap most business owners don't talk about. All that activity, all that effort, and the thing that actually moves the needle is something you weren't even doing on purpose. You've been treating busyness...

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