App Marketing by App Masters
We’ve Tested 100s of Paywalls. Here’s What Actually Converts.
Get the Presentation Deck: https://appmasters.com/paywall-presentation/ What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consistently drive more trial activations, subscriptions, and revenue. From hard vs. soft paywalls to pricing, free trials, CTAs, social proof, and onboarding, this video covers the practical paywall optimization tactics you can test in your own app. You'll see real examples and case studies showing how small changes to the paywall experience can lead to significant increases in trial activations and sales—including one test that generated a 52% increase in sales. Whether you're launching a new app or trying to increase revenue from an existing user base, these strategies can help you turn more downloads into paying customers. You'll learn: ✅ Why your paywall should often appear during onboarding ✅ When to use a hard vs. soft paywall ✅ How to optimize paywalls for paid traffic ✅ How to test weekly, monthly, and yearly offers ✅ How to optimize the order of signup and paywall screens ✅ Real-world paywall experiments and conversion results If you're serious about app monetization, subscription growth, and increasing your app revenue, this is a great place to start. Join the App Founders Community: https://appfounders.co/ Work with us to grow your apps faster & cheaper: https://www.appmasters.com/ You can also watch this video here: https://youtu.be/vZXn_BSi5AE ********************************************* SPONSORS The app growth playbook is changing fast. AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4. Download it free from the link below: https://bit.ly/4uvoHGM ********************************************* Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more: https://www.appcharge.com/ ********************************************* Follow us: YouTube: AppMasters.com/YouTube Instagram: @App Masters Twitter: @App Masters TikTok: @stevepyoung Facebook: App Masters *********************************************
