
Episode #13
4 People Who Shape Your Team Culture (with JC Hite)
You don't need a payroll to build a team culture. You just think you do. In this episode, I sit down with JC Hite, a partner here at Appreciation at Work and the owner of Hite Digital, to talk about hiring, leading teams, and what it actually takes to build team culture before you can afford to pay anyone. JC walks through the four team members every small business owner already has, starting with yourself. If you hired someone who worked the way you work, would you give them a raise? That question alone will change how you lead. We also get into why 89% of people will accept less money for the right culture, and JC's simple "video of awesomeness" trick for spotting who's really willing to go the extra mile before you ever make an offer. If you're leading a small or remote team and wondering how to show real appreciation without a big budget, this one is for you. CHAPTER BREAKDOWN 00:01 – Welcome & Meet JC Hite 00:22 – Setting Up Today's Conversation: Hiring, Teams, and Appreciation 03:04 – You Have a Bigger Team Than You Think 04:26 – Team Member #1: You Are the Hardest Person You'll Ever Lead 07:51 – Team Member #2: Why Your Spouse Belongs on the Team 13:12 – Team Member #3: Choosing the Mentors Who Shape Your Culture 15:39 – How to Ask for a Mentor (Even When You're Broke) 17:26 – You Have Agency: Choose It and Be Intentional 18:36 – Team Member #4: Hiring Your First Employees Without Fear 20:23 – The Real Data on Why People Leave 21:52 – The "Video of Awesomeness": JC's Hiring Filter 24:54 – Closing Thoughts & Where to Learn More BOOKS MENTIONED - The 5 Love Languages by Gary Chapman - The 5 Languages of Appreciation in the Workplace by Gary Chapman, Paul White (new edition with William Attaway and JC Hite coming out in October, 2026) Interested in more training like this, where you can earn SHRM and HRCI continuing education credit? Check out the Appreciation at Work® HR Professional Membership at https://hr.joinaaw.com/ .

