
Episode #52
Influencer Recession and the Attention Economy
The creator economy promised an alternative to the traditional 9-to-5 that offered fame, autonomy, and money (lots of it). But the usual barriers to success never really disappeared, they simply changed. Now, content creators depend on algorithms and advertisers that determine who gets seen, who gets paid, and increasingly, how much of yourself you have to give away to stay relevant. Manpreet sits down with New York Magazine features writer Rebecca Jennings to unpack what she calls the “influencer recession” and the increasingly complicated economics of making a living online. We talk about the power of social media algorithms, AI and manufactured virality, shifting ideals of desirability, rage bait content, and the growing pressure for creators to turn more and more of their lives (and themselves!) into content. In this episode of Art of Citizenry Podcast, we discuss: The “influencer recession,” particularly why so many influencers are struggling even as influencer marketing continues to grow as a brand strategy Who holds power in the creator economy (spoiler: it’s not just the platforms!) The commodification of the self and what we give up when our bodies, relationships, identities, and private lives become content in exchange for attention. AI generated content and how it is intensifying competition despite being sloppy and problematic Manufactured virality and clipping (the marketing campaigns behind moments that have felt organically viral). What is up with all the rage bait content these days. Shifting standards of beauty, femininity, and desirability, from GLP-1s and declining opportunities for plus-size creators to tradwives, Love Island, and the Bop House. These stories reveal so much more about society and how political ideas (particularly conservative ideology) can spread through lifestyle content without presenting as explicitly “political” (aka everything is political!) At the center of everything is arguably the world’s most scarce and valuable commodity: our attention. Rebecca Jennings is a features writer at New York Magazine covering internet culture. Previously she worked at Vox, where she covered social platforms and the creator economy with a focus on how social media is changing the nature of fame, fashion, money, and human relationships. Her work has explored everything from the joy of reality television to the rise of TikTok and why it feels like suddenly everyone’s an influencer now. She is the author of Be the Bombshell: What Love Island Teaches Us About Dating . Support the Podcast: Art of Citizenry is proudly independent. Support us as we critically explore, challenge, and unravel mainstream narratives by empowering listeners with accessible, nuanced perspectives. Contribute via PayPal: https://visit.artofcitizenry.com/paypal Become a Paid Subscriber on Substack: https://artofcitizenry.substack.com/ Follow the show on Instagram: https://www.instagram.com/artofcitizenry Follow Manpreet on Instagram: https://instagram.com/manpreetkalra For more, you can find the full show notes of every episode at https://www.artofcitizenry.com/episodes






