
Episode #52
AI Predictions for 2026 — Agentic Browsers, In-Chat Purchases, and What Marketers Should Actually Prepare For
<p>What will AI actually change for marketers this year? Paul and Martin share their predictions for 2026 — from agentic Chrome to buying products without ever seeing them.</p><p>Welcome to the first episode of 2026. Paul and Martin deliver their annual predictions, covering everything from Google's inevitable agentic browser launch to the rise of in-chat purchasing, advertising inside AI conversations, and whether agency headcount will survive the year. This episode cuts through the hype to focus on what marketers should genuinely prepare for — and what they can safely ignore.</p><p>Key Takeaways</p>Agentic browsers are coming: Google will like...

