
Episode #200
++ episode 200: a chat with the ALDO team: how to land a brand partnership, build a full scale campaign, and break into influencer marketing
I know you all would love to work with ALDO on their next campaign, so I sat down with Amanda Amar, VP of Global Brand Strategy, PR + Social Media, and Ellen Molina, Influencer Campaign Lead, to get the inside scoop. We dive into their roles at ALDO, what they look for when casting influencers, how to land a long term partnership with the brand, and why it’s so important to treat your socials like a business. I also pick their brains on how they decide who to hire for internal roles, what makes a creator stand out, and what working in Influencer Marketing actually looks like. If you’ve ever wondered what’s happening on the brand side of an influencer campaign or how to get your foot in the door, this episode is for you. Aldo // IG Amanda Amar // IG Ellen Molina // IG

