Association RevUP

Association RevUP is a podcast series presented by the Professionals for Association Revenue (PAR) that will get everyone in your association talking about revenue health! This entertaining and concise "docustyle" podcast is unlike any association podcast on the market and invites both association leadership and revenue producers to become active learners on the journey toward achieving revenue health. Featuring pioneers from the association community, Association RevUP will help you assess the health of your association's business and give you tactical steps for improvement.

Association RevUP is a business podcast hosted by Professionals for Association Revenue (PAR), with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Professionals for Association Revenue (PAR) hosts Association RevUP, a business show with 16 episodes published.

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  Episode #7

  Hidden Association Revenue Opportunities and Four Ways to Find It (S2: E7)

  Sep 9, 202515 minS2

  <p>"[Associations] are banking 60% of our revenue on four days out of the year - and only 20% of members engage.”</p><p>If that statistic scares you, it should. While association events lead to both connection and revenue, associations are missing opportunities for their next big program by not thinking bigger.</p><p>In this season finale of the Association RevUP Podcast, host Carolyn Shomali is joined by Marcus Maleck (Society for Clinical Research Sites), James Young (Product Community), David Upbin (Mortgage Bankers Association), and Letty Kluttz (Association for Professionals in Infection Control and Epidemiology). Together, they share real-world examples of...

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  Episode #6

  One Thing Your Partnerships Are Missing and How EDUCAUSE Found It

  Jul 31, 202514 minS2

  <p>"We trust them with their money, but we can't trust them with their expertise?"</p><p>Podcast mic drop. Imagine the progress that could be made if associations consistently invited partners (and their expertise) into the conversation.</p><p>That's what John Bacon, ASAE’s Vice President of Enterprise Sales, is challenging associations to do: go beyond the dollars and recognize partners as strategic allies. </p><p>This 14-minute episode will give you tips on how to do it.</p><p>Learn how EDUCAUSE , an association committed to advancing higher education through technology, is bringing partners together in a un...

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  Episode #5

  APRO's Advocacy Fellowship and How Momentum Drives the Future (S2.E5)

  Jul 7, 202514 minS2

  <p>“How do we continue to sustain this for another 30 years?” </p><p>If sustainability, advocacy, partnerships or a new generation of members is of importance for your association, this is a 13-minute episode you won't want to miss. </p><p>Find out how the Association of Progressive Rental Organizations (APRO) is engaging a new generation of members to advocate for its industry in Washington. And, how a long-term relationship between APRO and vendor-member Ashley Furniture was the key to making it happen. You’ll hear from APRO CEO Charles Smitherman and Ashley Furniture’s Mike Kays on a mentorship/fellowship opp...

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  Episode #4

  RTDNA's Bold Event Changes and Data to Drive Sponsorship (S2.E4)

  Jun 1, 202515 minS2

  <p>"This year moving into 2025, we have eliminated the Expo Floor."</p><p>If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA). In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the event purpose: meaningful connection. Listen to the episode to find out how they are doing it.</p><p>Plus, hear from Joe Colangelo (Bear Analytics) and event expert Vinnu Deshetty on how...

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  Episode #3

  How AGU's Personalized Tech Powers Young Member Engagement (S2.E3)

  May 5, 202513 minS2

  <p>"I think what we're doing is trailblazing." </p><p>We don't often hear 'trailblazing' associated with associations, but that's exactly how Thad Lurie describes the most recent initiative of the American Geophysical Union (AGU) in episode 3.</p><p>Effectively reaching the youngest career professionals is an ongoing challenge for associations in the quest to remain relevant. In less than 13-minutes, you'll learn how AGU is using personalization to provide members with the content and connections they are looking for. And, how they are adapting the new technology to meet immediate and evolving member needs.</p><p>The Association RevUP P...

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