ATC Loc Lessons

Welcome to Loc Lessons, the podcast from the Association of Translation Companies hosted by Chair Corinne Saynor Smith and Vice-Chair James Brown, exploring trends and talking shop with voices from across the language services world.ATC Loc Lessons brings industry insights without the jargon in lively conversations with guests from across the language services industry. From emerging trends to everyday challenges, we dive into the issues shaping localisation, translation and interpreting, always with a friendly, down-to-earth approach.

ATC Loc Lessons is a education podcast hosted by Corinne Smith & James Brown, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Corinne Smith & James Brown hosts ATC Loc Lessons, a education show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  Episode 12: Language rights are human rights: How Clear Global supports underserved communities through language technology

  Jul 23, 202626 minS1

  Language rights are human rights: How Clear Global supports underserved communities through language technology In this special Loc Lessons episode, Corinne Smith is joined by Jolanta Wantuła , Project Management Unit Manager at Clear Global , a non-profit organisation whose mission it is to help people get vital information and be heard – whatever language they speak. Jolanta shares how Clear Global builds language technology to bridge communication gaps in crisis response, and to support communities of underserved languages. From building voice data sets in low-resource languages, to creating foundational data platforms to map and understand global language distribution, to working with a community of over 200,000 Translators without Borders volunteers, this inspirational episode highlights how supporting language rights is essential for human rights and social inclusion. If you'd like to explore any of these topics in more detail, check out the links below: More information about the Language Use Data Platform More information about TWB Voice The Human-centered technology design in humanitarian action playbook Guide on How to hold organizations accountable for their use of digital technology

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  Episode #11

  Episode 11 - Celebrating 50 Years of ATC: An interview with Isabella Moore CBE

  Jul 2, 202634 minS1

  To celebrate the ATC's 50 th anniversary as trade association, hosts James Brown and Corinne Smith have invited Isabella Moore CBE to speak on the Loc Lessons Podcast. One the "ATC Originals", Isabella's company Comtec joined the ATC as a member company in the early eighties. In this fascinating conversation, Isabella shares what it was like to be a member in the early days (especially as a female business owner in a male-dominated industry), and what the translation process used to look like before the arrival of emails and CAT tools. Corinne, James and Isabella also discuss the continuing need for business skills to survive in a competitive industry, how AI is changing the way work is done today, and how client expectations around quality seem to be shifting from "quality is a given" to "good enough will do".

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  Episode #10

  Episode 10 - How LSCs are Using AI Today with Gabriel Karandyšovský

  May 19, 202629 minS1

  <p >A deep dive into the latest ATC Research Insights on how language service companies are using AI today and what's driving adoption</p> <p >The latest ATC Language Industry Report What Kind of LSC Are You is out now. The report maps where the language industry stands in terms of AI adoption, and what exactly is driving it.</p> <p >The report draws on interviews with LSCs of different sizes, ranging from smaller companies with a dozen employees to some of the top UK (and global) LSCs with hundreds of people on staff and dedicated tech teams.</p> <p >...

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  Episode #9

  Episode 9 - Finding the Why in AI: How to approach AI adoption in language service companies

  Mar 23, 202635 minS1

  <p >In episode 9 of the Loc Lessons podcast, hosts James Brown and Corinne Smith are joined by Rob Martin, founder of Magic Beans Agency, a company that's on a mission to empower language service companies and their people to grow and thrive.</p> <p > </p> <p >With new AI tools being launched practically every week, where do language service companies even begin to figure out what tools are right for their business? Where should they focus their energy and attention to make sure AI adoption is not just a trend followed, but an informed strategy based on clear objectives?</p> <p...

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  ATC Loc Lessons

  Episode 8 - Mastering Client Relationships with Bernadette Byrne

  Mar 9, 202632 minS0

  <h2>From transactional to transformational: How to skilfully onboard, manage and nurture clients for long-term success</h2> <p > </p> <p >In this episode of LocLessons, hosts James Brown and Corinne Smith are joined by Bernadette Byrne, Managing Partner at Six Worldwide and client relationship expert extraordinaire. Bernadette shares tips and tricks on how to build long-lasting partnerships that span the entire client lifecycle: from choosing the right prospects to focus on, to initial contact and client onboarding, to growing into a trusted advisor and value-add partner over time. </p> <p > </p> <p >Bernadette stresses that winning clients is just the beg...

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