Episode #223
How We Actually Do Outbound at Dreamdata
Most outbound advice sounds great on LinkedIn. Personalise everything. Use intent. Add value. Be relevant. Don't spam. Sure. But what does that actually look like when you're trying to build pipeline every single week? In this session, Dreamdata’s Julian Muniz , Sales Development Leadership, and Steffen Hedebrandt , CMO & Co-founder at Dreamdata , sit down to pull apart how we approach outbound, what we prioritise, how we decide who is worth contacting, and what happens before an SDR ever picks up the phone or writes an email. They’ll dig into why good outbound starts long before the first message: understanding your ICP, spotting the right signals, getting the timing right, and giving sales a reason to reach out that goes beyond “just checking if this is relevant.” They’ll also tackle where AI and automation fit into the process, and where adding more automation simply creates more noise. Expect them to get into: - How Dreamdata decides who to target and when - Why intent signals can change the outbound conversation - Personalisation that goes beyond inserting {first_name} - How calls, email and LinkedIn work together - Where AI helps outbound and where humans still do it better - Why SDRs and AEs shouldn't operate as separate machines - What we've stopped doing, changed, and learned along the way This isn't a blueprint for sending more outbound. It's a conversation about how to make the outbound you already send more relevant, better timed, and actually worth responding to. Follow Julian Muniz on LinkedIn: https://www.linkedin.com/in/julian-muniz-b2b261bb/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: Follow us on LinkedIn: Dreamdata Join Our Community on Slack: Dreamdata Community ️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
