Audience Bridge [Insights]

Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.

Audience Bridge [Insights] is a business podcast hosted by Chris Miquel, with 21 episodes on record and a Required Pod Score of 80.

Chris Miquel hosts Audience Bridge [Insights], a business show with 21 episodes published.

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  Episode #21

  He Kills Most Facebook Ads in 3 Days. One Has Run for 2 Years. w/ Manny Reyes

  Sep 23, 20261h 4mS1

  Most newsletter publishers buying Facebook ads are hunting for a winner. Manny Reyes kills losers fast enough that the winners can pay for them. Manny is the founder and CEO of Boletín Growth, a paid growth agency for newsletters. He's helped acquire more than 5 million subscribers over six years of media buying, including time at Morning Brew. In this episode of Audience Bridge Insights, we get into how he tests, kills and scales ads, and why the cheapest CPA is often buying the wrong people. In this episode: Why a $1,000 test tells you nothing, and the month-one budget he needs instead The 10–20% ad win rate, and why creative volume is the only way the math works UGC creators vs. AI actors: why paying $250 for one video no longer makes sense His rule: never scale an ad more than 15–20% a day How he "graduates" a winning ad from testing to the main campaign Using beehiiv's MCP to cut cohort analysis from a full day to about ten minutes Why Facebook lead forms fill your list with email addresses from 2001 LinkedIn is overrated for newsletters, and ads in other newsletters are underrated The sub-$2 CPA myth Connect with Manny: Boletín Growth: https://www.boletingrowth.com/ LinkedIn: https://www.linkedin.com/in/mannyreyesm/ X: https://x.com/mannyyreyyes Connect with Chris: Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2 Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/ Follow Chris on X: https://x.com/miqchris If you liked this episode, subscribe to my channel!

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  Episode #19

  The ESP That Deleted Its Own Honest Open Rates w/ Travis Hazlewood

  Aug 17, 202650 minS1

  Every email platform can identify machine-generated opens. Almost none of them show you. Travis Hazlewood is Head of Email Deliverability at Ortto, now a Canva company. He's in his eighth year in deliverability, running global platform delivery audits, blocklist remediation, and sender reputation repair for high-volume senders. He sees the data your dashboard doesn't show you. He told me a story I hadn't heard before: Ortto built filtering to strip machine opens out of reporting, shipped it, and had to pull it when customers complained their numbers looked worse than on competing platforms. Honest reporting lost the bake-off. We get into why Microsoft is deliberately camouflaging its scanner clicks, what Proofpoint admits it does to previously delivered mail, why Travis calls send time optimization a crutch, and the term he coined for the damage marketers cause without meaning to: Secondhand Spam. We also disagreed on air about whether the machine-open metric belongs in a dashboard at all. He'd delete it. I gate on it. Both positions are in the episode. Plus: APRF, the proposed standard that could finally tell you where your mail actually landed. Subscribe for weekly conversations on newsletter growth, deliverability, and monetization : https://www.youtube.com/@audiencebridge Get the newsletter breakdown of every episode: https://www.audiencebridge.io/subscribe CONNECT WITH TRAVIS: Ortto: https://ortto.com LinkedIn: https://www.linkedin.com/in/travis-hazlewood/ CONNECT WITH CHRIS: X: https://x.com/miqchris LinkedIn: https://www.linkedin.com/in/chrismiquel Audience Bridge: https://www.audiencebridge.io

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  Episode #18

  The AI Standing Between You and Your Subscribers — with Chad S. White

  Jul 30, 20261h 3mS1

  Your email can pass every authentication check, land in the inbox, and still never get seen the way you wrote it. Chad S. White has written nearly 4,000 articles on email marketing. He's the author of Email Marketing Rules and GVP of CRM Strategy at Zeta Global. And he says we've entered a new age of deliverability — one where inbox providers rewrite your subject lines, summarize your content, and rank your emails before a single subscriber opens them. For publishers who mail daily and monetize the send itself, that's not a feature update. That's existential. We dig into where the standard deliverability playbook still holds for high-frequency senders — and where it breaks completely. In this episode: ▪Why the 2024–2026 wave is the biggest structural shift email has ever had What Apple Intelligence and Gemini are actually rewriting — and the "game of telephone" between you and your subscriber The new reputation loop: getting penalized for engagement outcomes the AI shaped, not you How to write subject lines and structure emails so the AI summarizes you accurately Whether opens are finally dead as a metric — and what France's regulators just decided about open tracking The Gmail Newsletters tab rumor, the Promotions tab evidence, and why "more opens = more clicks" is magical thinking Where standard frequency guidance actively hurts daily senders Why your most marginal subscribers can't be allowed to price your best subscribers out of the inbox Sponsored sends in an AI-summarized inbox: why image-only ads are now invisible Five years out: when your audience is half humans, half machines reading on their behalf CONNECT WITH CHAD Email Marketing Rules: https://www.emailmarketingrules.com LinkedIn: https://www.linkedin.com/in/chadswhite Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2 In this video, EXPLAIN. Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/ If you liked this video, subscribe to my channel!

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  Episode #17

  AI Is the Biggest Change to Email Since the iPhone w/ Dan Oshinsky

  Jul 15, 20261h 10mS1

  Email has only had two truly big moments: the AOL CD in 1998, and the rise of mobile. Dan Oshinsky says the third one is happening right now — and nobody, not even the Gmail team, knows what the inbox looks like on the other side. Dan ran newsletters at BuzzFeed and The New Yorker before founding Inbox Collective, where he helps newsrooms, nonprofits, and independent newsletters get more readers and make money. I caught his AI talk at the Newsletter Conference in May — it was the conversation everyone kept having in the hallways afterward. So I brought him on the show. We get into who you should actually be writing for (people, robots, or deliverability), why depth is the new moat, where AI genuinely earns its keep in a newsletter operation, and the one fear keeping publishers up at night: email's stability — the entire foundation of this industry — is being challenged for the first time. 🔔 Subscribe for weekly conversations on newsletter growth, deliverability, and monetization: https://www.youtube.com/@audiencebridge 📬 Get the newsletter breakdown of every episode: https://www.audiencebridge.io/subscribe CONNECT WITH DAN: Inbox Collective: https://inboxcollective.com LinkedIn: https://www.linkedin.com/in/danoshinsky/ CONNECT WITH CHRIS: X: https://x.com/miqchris LinkedIn: https://www.linkedin.com/in/chrismiquel Audience Bridge: https://www.audiencebridge.io

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  Episode #16

  The List-Size Lie: What Advertisers Really Pay For in Newsletters

  Jun 2, 20261h 4mS1

  <p>Most newsletter operators are pricing their inventory wrong — and most advertisers are buying it wrong. <br/><br/>In this episode, Jeff Eisenberg, co-founder of Media Intercept, breaks down how newsletter monetization actually works: why list size and open rate are vanity metrics, the real trade-offs between CPM, CPC, and CPA, and why treating newsletters as a pure bottom-of-funnel performance channel sets everyone up to be disappointed.<br/><br/>Jeff and Chris met at a newsletter conference where — surprisingly — almost nobody was talking about monetization. So they fixed that here. <br/><br/>From bot and VPN traffic to dedicated-send fatigue, AI ad...

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