Authentic As F*ck with Sun Yi

Want to build a personal brand without feeling fake as f*ck?Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Authentic As F*ck with Sun Yi is a business podcast hosted by Sun Yi, with 130 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sun Yi hosts Authentic As F*ck with Sun Yi, a business show with 130 episodes published.

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  Episode #130

  Veronica Romney: Why Some Brands Have A Cult Following

  Jan 30, 20251h 8m

  Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/ Warning: this episode might give you an identity crisis 😅 Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands. It was a super interesting conversation. Enjoy! Chapters: 00:00 - Trailer 01:40 - The Jaguar rebrand: good or bad identity marketing? 06:20 - What is identity marketing and how Harley Davidson does it 11:57 - Inclusivity vs exclusivity in branding 14:52 - Controversies in political marketing 20:34 - Does identity marketing create a divided world? 25:50 - Challenges of public perception 37:27 - Flip flopping based on audience reaction 40:27 - What role does convictions play in branding? 43:17 - How changing beliefs affect identity marketing 46:57 - Why strong convictions are so powerful 51:07 - Some example of brands who do identity marketing well 01:03:39 - Building a personal brand with identity marketing Follow Veronica: Homepage: https://www.veronicaromney.com/ The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/ Instagram: https://www.instagram.com/vromney/ LinkedIn: https://www.linkedin.com/in/vromney/ YouTube: https://www.youtube.com/@vromney X: https://x.com/vromney Facebook: https://www.facebook.com/veronicaiglesiasromney/ Threads: https://www.threads.net/@vromney Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi YouTube: https://www.youtube.com/@SunYiCo Threads: https://threads.net/@sun.yi X: https://x.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

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  Episode #129

  Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

  Jan 16, 20251h 26m

  Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/ Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation. We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy! Chapters: 01:04 How to get famous guests on your podcast 04:03 Practical tips on approaching guests 01:07 How to get better at interviewing 10:06 What drove Scott to become an entrepreneur 13:59 The reality of financial security 20:06 Why every entrepreneur should learn sales 25:52 Motivation behind high performers 30:51 Defining success and lifestyle choices 35:11 Where ambition comes from other than money 41:16 Why Scott started a podcast 46:56 Tips on growing your podcast 58:50 The problem with most course sellers 01:02:41 YouTube/podcast vs. social media 01:04:36 Monetization in podcasting 01:06:50 How long does it take to monetize a podcast 01:11:34 The long-game mindset for success 01:14:12 Childhood influences on money mindset 01:18:17 Process of testing content Follow Scott: Homepage: https://www.scottdclary.com/ Success Story Podcast: https://www.successstorypodcast.com/ YouTube: https://www.youtube.com/c/scottdclary Instagram: https://www.instagram.com/scottdclary/ LinkedIn: https://www.linkedin.com/in/scottdclary/ X: https://x.com/scottdclary Facebook: https://www.facebook.com/scottdclarypage Tiktok: https://www.tiktok.com/@scottdclarypage Threads: https://www.threads.net/@scottdclary Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo/ TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

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  Episode #128

  Brendan Kane: The Man Who Unlocked The Science Of Going Viral

  Jan 9, 202558 min

  Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/ Download "The Guide To Going Viral" for FREE! Go to: https://hookpoint.com/aaf In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy! I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently. Chapters: 00:00 - The Art of Crafting Hooks 02:56 - Understanding the Generalist Principle 05:52 - Navigating Client Pushback 08:29 - The Importance of Storytelling Formats 11:30 - Researching Content Effectively 14:48 - Quality vs. Quantity in Content Creation 17:29 - Mindset and Success in Social Media 20:48 - Finding Your Unique Format 22:54 - Overcoming Perceived Boring Content 29:51 - The Power of Reaction Formats 31:42 - Understanding Virality and Audience Engagement 33:53 - The Myth of One-Time Virality 35:11 - Maximizing Podcast Clips for Virality 38:03 - Creating High Stakes in Content 44:13 - Evolution of Social Media Strategies 48:38 - Platform-Specific Content Strategies 52:23 - Debunking Common Myths in Content Creation Follow Brendan: Homepage: https://brendanjkane.com/ Hook Point: https://hookpoint.com/ Free Book Download: https://hookpoint.com/aaf Instagram: https://www.instagram.com/brendankane LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/ YouTube: https://www.youtube.com/c/brendankane X: https://x.com/BrendanKane2 Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"...

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  Episode #127

  Preston Smiles: Mindset Alone Isn't Enough To Break Through Financial Barriers

  Dec 19, 20241h 1m

  Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/ Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy! Chapters: 00:00 Breaking the 100K Barrier 02:17 Understanding Somatic Capacity 05:00 The Journey of Personal Transformation 07:38 Mindset vs. Somatic Work 10:22 High-Stress Situations in Workshops 12:51 The Power of Vulnerability 15:47 Uncovering Hidden Blocks 18:19 Cultural Influences on Identity 21:17 The Role of Authenticity in Coaching 23:55 The Importance of Self-Expression 26:24 Living Abundantly Beyond Money 31:04 Understanding Abundance and Happiness 34:37 The Journey to Financial Freedom 38:02 The Essence of Parenting and Family 40:55 The Impact of Children on Personal Growth 45:17 Navigating Relationships and Transparency 54:16 The Integration of Masculinity and Emotion Follow Preston: YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw Homepage: https://prestonsmiles.com/ Instagram: https://www.instagram.com/prestonsmiles/ Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878 Facebook: https://www.facebook.com/PrestonSmilesSpeaks/ Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE Follow me: YouTube: https://www.youtube.com/@SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts <a...

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  Episode #126

  Michael Janda: How To Build An Agency Or Freelance Business

  Dec 11, 20241h 25m

  Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/ Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career. Chapters: 00:00 Getting Your First Client 02:40 Diverse Paths to Freelancing 05:33 Crafting Your Message 08:32 Niche Experimentation 11:40 The Importance of Relationships 14:24 Building Trust with Clients 17:14 Leveraging Existing Relationships 20:15 The Role of Introversion in Freelancing 22:59 Finding Your Place in the Industry 30:19 Client Engagement and Communication 32:07 Navigating Partnerships and Leadership 33:46 Balancing Creativity and Business 35:43 Decision-Making in Business 37:24 Profit vs. Portfolio Projects 39:06 Investing in Relationships 41:25 The Importance of Face-to-Face Interaction 44:15 Building Trust Through Relationships 45:11 The Power of Personal Branding 53:20 Transitioning to Education and Course Creation 59:19 Overcoming Fear and Embracing Implementation 01:04:39 The Role of Ambition in Creative Success 01:09:53 Transitioning from Freelancer to Business Owner 01:15:06 The Impact of COVID on Personal Branding and Content Creation Follow Michael : &nbsp;@morejanda&nbsp; Instagram: https://www.instagram.com/morejanda/ LinkedIn: https://www.linkedin.com/in/morejanda/ TikTok: https://www.tiktok.com/@mostjanda X: https://x.com/morejanda Homepage: https://michaeljanda.com/ Follow me: @SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts <a...

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