Automate Your Agency

Are you a founder dreaming of breaking free from the day-to-day grind? Or perhaps you're looking to scale your company without burning out? Welcome to Automate Your Agency with Alane Boyd and Micah Johnson, a podcast dedicated to helping you systemize and automate your business for more efficient, scalable operations that can run without you. Join our hosts as they share battle-tested strategies and cutting-edge tools that take the guesswork out of systemizing your business. Drawing from their experience of growing their agency to 600+ active clients before their exit, Alane and Micah offer actionable insights on: ✅ Implementing effective software solutions ✅ Leveraging automation and AI to do more with less ✅ Creating workflows and systems that allow your business to run without you ✅ Preparing your company for a potential sale or exit Each week, they take a deep dive into real-world operational challenges and showcase solutions the

Automate Your Agency is a business podcast hosted by Alane Boyd & Micah Johnson, with 113 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alane Boyd & Micah Johnson hosts Automate Your Agency, a business show with 113 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Automate Your Agency

  Special Announcement! (New things coming)

  Aug 17, 20261 min

  Automate Your Agency is taking a short break and coming back as something different. Alane Boyd and Micah Johnson are reimagining the show to match where AI actually sits (and shouldn't sit!) in a business today. The questions listeners send in have moved well past “how do I automate this workflow.” They now cover finance, marketing, executive teams, and everything in between, and the show is being rebuilt to match. What’s changing: A new name and a new brand for the show, arriving after a couple of weeks off recording Same feed, same place to listen , so there is nothing to re-subscribe to Every past episode stays available ; the back catalog is not going anywhere Deeper use-case episodes across finance, marketing, and executive teams An open call for topics , because the next format is being shaped around what listeners ask for Send over the topics you want covered! This episode is brought to you by Biggest Goal, the company Alane Boyd and Micah Johnson co-founded. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our programs, join our free community at your.biggestgoal.ai . Thank you for supporting the podcast!

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  Episode #112

  AI Meat Proxies and Workslop

  Aug 10, 202632 minS2

  Someone on your team ran a task through AI and forwarded the output without reviewing it. That person was a Meat Proxy and just generated Workslop. Yuck! Alane Boyd and Micah Johnson break down these two terms, which sound like they should be in food manufacturing, and describe exactly what can go wrong inside AI-forward companies. In this episode, you’ll learn: How to tell a meat proxy from someone using AI well and why knowing the desired outcome is the whole difference What your colleagues actually think when they spot unread AI output, backed by the numbers on trust and credibility The tells that give workslop away , from verbose answers to ignored brand guidelines Why “train your team” isn’t enough unless you define what the right way to use AI looks like at your company How making AI use visible turns a shameful shortcut into a useful handoff The one requirement that forces people to read the output before it leaves their desk If your team is moving fast with AI and you’ve started to notice the quality slipping, this conversation names the problem and gives you several things to change today. This episode is brought to you by Biggest Goal, the AI education company Alane Boyd and Micah Johnson co-founded. Most leaders feel pressure and get stuck between ignoring AI and moving too fast. What works is hands-on training. That's why Alane and Micah built Biggest Goal. Fifteen years of scaling their own companies taught them that adoption is a people problem long before it's a technology problem, so we train executives and their teams through workshops, cohorts, mastermind groups, and hands-on implementation support. For more info about our AI programs, join our free community at your.biggestgoal.ai to get early access to episodes and learn about our upcoming events. Thank you for supporting the podcast!

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  Episode #111

  Claude + Google Ads

  Aug 3, 202625 minS2

  Send us Fan Mail Free Resources & Next Steps Free Claude Cowork Webinar | 8/19: https://bit.ly/ClaudeCoworkWebinar_819 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Claude Cowork Workshop: https://www.biggestgoal.ai/l/cowork-workshop Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity About the episode: Micah Johnson built a fully functional Google Ads lead system using Claude, and it's generating real leads without a specialist or an agency involved. In this episode, him and Alane Boyd walk through every layer of the build: campaign research, ad copy, conversion tracking, the CSV export workflow, and the daily AI-powered review that keeps it running. If you've ever tried to run paid ads and gotten stuck in the weeds of conversion tracking, keyword strategy, or Google Analytics event setup, you know how painful it is. Most businesses either give up or hand it off to an expensive agency. Alane and Micah found a third way, and the results are already coming in. In this episode, you'll learn: How to use Claude to research and build a full Google Ads campaign from scratch, no specialist required The MCP-plus-CSV workflow that lets Claude do the heavy lifting on Google Ads without touching the account directly Why heat map data mattered so much, and how Microsoft Clarity revealed visitors were copying their answers and leaving instead of converting How they qualified leads at scale with Claude, and what 300+ leads taught them about a blind spot in their own targeting The daily routine that pulls Google Ads, Analytics, heat map, and lead data into one place for a single recommendation How the leadership team stays in the loop with zero manual reporting, through a Slack channel and a shared Cowork dashboard ️ Tools & Platforms Mentioned Claude: AI used for campaign research, ad copy, tracking setup, and daily analysis Claude Code: Used for writing JavaScript event tracking code and tagging Claude Cowork: Used for shared leadership dashboards and presenting campaign results Google Ads : The paid advertising platform used for the campaigns Google Ads Desktop App: Used to upload Claude-generated CSV files and push live Google Analytics: Used for tracking events and conversion data Microsoft Clarity: Heat mapping tool used to analyze landing page behavior (rage clicks, copy-paste behavior) Slack: Used for daily lead and campaign analysis digest for the leadership team MCP (Model Context Protocol): Used to give Claude read-only access to Google Ads data Learn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal. Every quarter your team spends evaluating AI is a quarter your competitors spend shipping. Most leaders feel the pressure but get stuck between ignoring AI and getting it wrong. More tools and more demos won't fix it. What actually works is hands-on training for the people doing the work. For more information about our AI education programs, visit biggestgoal.ai . Free Resources & Upcoming Sessions: Free 30-minute Claude Cowork Webinar Claude Cowork Masterclass Asana, ClickUp, or Monday.com Selector Tool 25 Free Custom Automation Ideas for your Business Connect with Us: TikTok LinkedIn YouTube Community Disclosure : Some links are affiliate links, meaning we may earn a commission at no extra cost to you. Thanks for supporting the podcast!

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  Episode #110

  Why 5-Minute Skills Beat Big Automations

  Jul 27, 202620 minS2

  Send us Fan Mail Free Resources & Next Steps Free Claude Cowork Demo | July 29: https://bit.ly/CoworkWebinarYT_729 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity About the Episode Chasing after that big automation win might be the very thing holding your business back. Alane and Micah have seen this over and over, teams planning one massive workflow while a dozen small, repetitive tasks quietly eat their time every day. In this episode, they make the case for starting smaller than feels comfortable and why it adds up faster than you think. 3 things you'll learn in this episode: The two questions that tell you what to automate first, repetition and inconsistency How Skills stack into a full cross department workflow, one small piece at a time The math behind small automations, five Skills that each save five minutes a day add up to two full weeks back every year Tools & Platforms Mentioned Claude Cowork Cowork Starter Kit ClickUp Asana Learn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal. Every quarter your team spends evaluating AI is a quarter your competitors spend shipping. Most leaders feel the pressure but get stuck between ignoring AI and getting it wrong. More tools and more demos won't fix it. What actually works is hands-on training for the people doing the work. For more information about our AI education programs, visit biggestgoal.ai . Free Resources & Upcoming Sessions: Free 30-minute Claude Cowork Demo Claude Cowork Masterclass Asana, ClickUp, or Monday.com Selector Tool 25 Free Custom Automation Ideas for your Business Connect with Us: TikTok LinkedIn YouTube Community Disclosure : Some links are affiliate links, meaning we may earn a commission at no extra cost to you. Thanks for supporting the podcast!

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  Episode #109

  AI Context Windows 101

  Jul 20, 202617 minS2

  Send us Fan Mail Free Resources & Next Steps: Free Claude Cowork Demo | July 29: https://bit.ly/CoworkWebinarYT_729 Free Claude Cowork Masterclass: https://www.biggestgoal.ai/l/cowork-masterclass Claude Cowork Starter Kit: https://www.biggestgoal.ai/l/cowork-starter-kit Get our free daily AI News Brief: https://bit.ly/BiggestGoalCommunity About the Episode: AI context windows just hit two million tokens, and if you're stuffing yours full of information and hoping for the best, you're doing it wrong. Alane Boyd and Micah Johnson break down what a context window actually is, why bigger doesn't always mean better, and what it means for how you use Claude, ChatGPT, and Gemini. If you've ever gotten frustrated that AI "lost the plot" mid-conversation, or started giving you answers that made no sense, the context window is almost certainly the culprit. Most business owners don't realize that when AI's working memory runs out, it starts guessing, and it doesn't even know it's happening. In this episode, you'll learn: What a context window actually is: AI's short-term memory, and why it forgets without warning The desk analogy that finally makes context windows click, and why leaving space matters more than filling it Why hallucinations happen when the context window overflows, and how to prevent them How Claude Cowork's subagents spin up their own context windows to handle complex tasks Why your CLAUDE.md file and folder system are the most underrated tools for context efficiency Where context windows are headed for Claude, ChatGPT, and Gemini, and the mobile phone plan evolution that tells the whole story If you're ready to stop blaming AI for bad outputs and start understanding how it actually works, press play now. Learn More about our AI Leadership Workshop Winning businesses aren’t just working harder, they understand how to use AI strategically. Sign up for the AI Leadership Workshop, a 3-hour expert-led mastermind designed to give leadership teams clarity, alignment, and a practical path to stay competitive. Book a call to customize your workshop today! This episode is brought to you by Biggest Goal. Every quarter your team spends evaluating AI is a quarter your competitors spend shipping. Most leaders feel the pressure but get stuck between ignoring AI and getting it wrong. More tools and more demos won't fix it. What actually works is hands-on training for the people doing the work. For more information about our AI education programs, visit biggestgoal.ai . Free Resources & Upcoming Sessions: Free 30-minute Claude Cowork Demo Claude Cowork Masterclass Asana, ClickUp, or Monday.com Selector Tool 25 Free Custom Automation Ideas for your Business Connect with Us: TikTok LinkedIn YouTube Community Disclosure : Some links are affiliate links, meaning we may earn a commission at no extra cost to you. Thanks for supporting the podcast!

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