Automotive Alchemy

Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.

Automotive Alchemy is a business podcast hosted by Dealer Alchemist, with 18 episodes on record and a Required Pod Score of 80.

Dealer Alchemist hosts Automotive Alchemy, a business show with 18 episodes published.

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  Episode #18

  The Required Elements of A High Performance Dealership Website: Part 1

  Jun 3, 20251h 9mS2025

  <p>What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience.</p><p>Listeners will gain clear, actionable insights into what separates top-performing websites from those that simply look good. From the non-negotiables of mobile-first design to the strategic use of AI, dynamic inventory tools, and behavioral lead generation, McAdams emphasizes the importance of simplicity, speed, and user intent. He also challenges outdated design trends and...

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  Episode #17

  What Tariffs Can't Touch: Growth Moves Dealers Can Still Control

  May 8, 202549 minS2025

  <p>While tariffs dominate the headlines and stir anxiety across the automotive industry, the best operators know that real growth comes from mastering the controllables. In this high-impact episode of Automotive Alchemy, automotive veteran and Dealer Alchemist CRO, John McAdams, brings three decades of front-line experience to the table to talk about what dealers can still control—regardless of market disruptions.</p><p>With the spotlight on resilience and strategy, this episode dives deep into the profit centers that remain fully within a dealership's command: used inventory, fixed operations, and website conversion. The conversation covers tactical insights into sourcing vehicles sm...

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  Episode #16

  The Reputation Economy: Why Online Reviews Matter More Than Ever

  Apr 16, 202539 minS2025

  <p>In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist and a 30-year automotive industry veteran, dives into one of the most powerful (and often overlooked) drivers of consumer behavior—online reviews. Whether you’re a single-point store or a publicly traded dealer group, your online reputation is no longer a side note—it’s a make-or-break factor in dealership growth.</p><p>John shares practical, battle-tested insights from both retail and vendor perspectives, including:</p>Why reviews now rival personal recommendations in consumer trust.How a few bad reviews (or a lack of new ones) ca...

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  Episode #15

  From Dealer to Vendor and Back: Lessons in Website Conversion & Growth

  Mar 12, 20251h 5mS2025

  <p>The evolution of dealership websites has reshaped automotive retail, yet one fundamental truth remains—conversion is the key to success. In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist, brings decades of experience from both the dealership and vendor sides to break down the state of dealer websites, digital strategies, and the critical factors that drive real results.</p><p>John shares his journey from running dealership operations—including turning around struggling stores—to leading digital strategies that fuel sustainable growth. He dives into the biggest mistakes dealers make with their websites, why conversion rates...

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  Episode #14

  2024 In The Rearview: A Recap of Last Year & What To Expect In 2025

  Jan 14, 20251h 8mS2025

  <p>Dealer Alchemist leadership reflects on 2024’s lessons, emphasizing transparency and digital marketing as keys to success. They discuss essential strategies for navigating the upcoming year, urging dealers to maintain a clean online presence and embrace innovation while managing expectations. <br/><br/>• Importance of transparency in vendor-dealer relationships <br/>• Reflection on successes and challenges of 2024 <br/>• Need for a strong, simple website foundation <br/>• Overview of OTT advertising's potential and usage <br/>• Encouragement for strategic digital marketing and advertising <br/>• Predictions for 2025’s growth and innovations <br/>• Final advice: Embrace proactive strategies and avoid reactive measures</p><p>Subscribe for more real-world insights...

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