Episode #20
The Highs, Lows & Addiction of Automotive Sales | Blake Rodwell
In this episode of Autosure Presents, Kerri sits down with longtime automotive professional Blake Rodwell to unpack more than 22 years spent across almost every corner of the dealership world. From starting out cleaning cars and working in parts, dispatch and service, to moving into used and new vehicle sales, management and now the truck industry, Blake shares the highs, pressures and lessons that have shaped his career. Kerri and Blake take a trip down memory lane to the dealership days of long hours, big sales months, friendly competition and plenty of unforgettable pranks, while also getting real about the harder side of automotive sales, including work-life balance, demanding targets, changing pay structures, customer pressure and why so many people try to leave the industry only to eventually find themselves coming back. They also explore how the automotive landscape has changed, from customers shopping online instead of walking dealership strips to the rapid rise of Chinese manufacturers and why brands such as BYD and emerging Chinese truck manufacturers are challenging long-held perceptions around value, technology and quality. Blake also shares why he believes the truck industry may finally be where he belongs, the importance of genuine customer relationships, what makes a great sales leader and why being human can still be one of the most powerful skills in sales. A candid, funny and insightful conversation about the people, culture and changing future of the automotive industry. Follow Autosure Presents for more conversations with the people shaping automotive in Western Australia.
